Director, Media Strategy – Investments
Driven Brands Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $143,600 - $256,400 per year
Job Level
Lead
About the role
- Own the planning and execution of media strategies for every new Take 5 location, ensuring strong day-one awareness and sustained week-one traffic
- Lead day-to-day management of national, regional, and local campaigns, ensuring flawless delivery, pacing, and ROI
- Oversee dashboard development, pacing reports, and optimization tracking to translate media results into actionable insights
- Manage day-to-day relationships with the media AOR, ensuring transparency, accountability, and measurable performance on every buy
- Reconcile and report all media spend, partnering with Finance to ensure Ad Fund dollars are used efficiently and predictably
- Operationalize media pilots and creative tests; measure outcomes and scale what works across markets and channels
- Partner with Creative, Brand, and Field Marketing to align campaigns with brand storytelling and local activation
- Manage and coach the Senior Manager of Media Analytics & Campaign Management to deliver accurate, timely, and insight-driven reporting.
Requirements
- Must be able to work in the United States on an ongoing basis without sponsorship
- Bachelor’s degree required; MBA or advanced degree a plus
- 8–10 years in media planning, buying, or analytics (brand, agency, or multi-unit retail experience preferred)
- Proven success managing agency relationships and ensuring accountability through data and performance
- Strong command of media measurement tools, MMM, and attribution methodologies
- Demonstrated experience leading Grand Opening or market-launch campaigns at scale
- Financial acumen; able to reconcile, forecast, and optimize media budgets
- Experience managing and developing team members
- Excellent cross-functional communication and stakeholder management skills.
Benefits
- Health and wellness benefits
- Paid time off
- Holiday pay
- Get early access to 50% of your earned wages at any time through myFlexPay program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media planningmedia buyingmedia analyticsmedia measurement toolsMMMattribution methodologiesbudget reconciliationforecastingcampaign managementdata performance
Soft skills
leadershipcommunicationstakeholder managementteam developmentaccountabilitycross-functional collaborationstrategic planninginsight-driven reportingrelationship managementoperational efficiency
Certifications
Bachelor's degreeMBA