Junior Performance Marketing Manager – Focus on Meta

Drink & Paint

Junior Performance Marketing Manager optimizing Meta Ads and other paid channels for an innovative event platform. Collaborating with founders and a growth marketing team for campaign success.

Posted 6/16/2026full-timeKöln • 🇩🇪 GermanyEntry LevelWebsite

About the role

Key responsibilities & impact

You implement performance campaigns across our paid channels (Meta, Google, Pinterest) and own campaign launches, testing and iteration.
You develop and maintain our campaign structure to enable scalable results.
You create creative briefs and coordinate execution with internal and external resources.
You continuously optimize based on KPIs (e.g., CPA, ROAS, CTR, CVR, AOV) and derive clear action steps.
You conduct performance reviews, produce reports and document learnings and next steps.

Requirements

What you’ll need

At least 1–2 years of hands-on experience in performance marketing (paid social) with demonstrable results, preferably with Meta Ads.
Experience setting up and optimizing campaign structures (audiences, retargeting, lookalikes, search setups).
Confident handling of common KPIs, budget management and testing methodology (A/B tests, iterative testing, creative testing).
Strong copy and creative sensibility: you can identify why an ad approach works (or doesn’t) and create concrete briefs for creators.
Start-up mindset: pragmatic, reliable and eager to learn.

Benefits

Comp & perks

Flexible work arrangements
Option to work remotely or from the office

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingcampaign optimizationA/B testingiterative testingbudget managementMeta Adsaudience targetingretargetinglookalike audiencesKPI analysis

Soft Skills

copywritingcreative sensibilitypragmatic mindsetreliabilityeagerness to learn