Driftrock

Data Analyst

• Transform raw data into actionable insights to drive customer marketing performance
• Work at the intersection of product development, customer success, and business intelligence
• Lead data architecture improvements to enhance accessibility and usability
• Collaborate with engineering and product teams to develop the data roadmap
• Lead data reporting and insights for customer success in customer meetings
• Leverage machine learning and AI to build tools and insights for customer growth
• Use data to enhance audience targeting strategies
• Contribute to attribution modelling and refinement
• Support media planning for agency partners
• Support Customer Services and New Business teams with data projects
• Shape data strategy, influence product development, and build predictive models

Marketing Data Analyst