Field Marketing Enablement Manager
Dreem Health | Sunrise
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $125,000 per year
Job Level
Mid-LevelSenior
About the role
- Design and lead the Territory Manager Onboarding Program for all new hires across various markets
- Build and maintain a training library (relationship playbooks, referral scripts, objection handling guides, and territory management best practices).
- Implement a structured 30-60-90-day ramp plan for all new Territory Managers with measurable learning milestones and performance checkpoints.
- Conduct quarterly workshops to upskill the team on referral growth strategies, relationship management, and CRM optimization.
- Partner with clinical and marketing teams to ensure consistent education on service lines, patient pathways, and messaging compliance (HIPAA, brand, etc.).
- Create territory playbooks that define call cadence, event strategy, and community engagement expectations by market.
- Assist with the development of new marketing materials for the field team.
- Lead development of email campaigns to providers with assistance from the brand/performance team.
- Manage all territory data infrastructure in HubSpot, including provider segmentation, account mapping, and territory alignment.
- Build dashboards in Superset to visualize referral trends, conversion rates, and pipeline velocity.
- Identify high-impact providers, underperforming territories, and emerging referral opportunities.
- Generate weekly and monthly performance reports with insights for the VP of Provider Partnerships and regional leaders.
- Maintain clean, accurate data in HubSpot to ensure referral tracking and ROI reporting are precise and actionable.
- Support integration of customer mapping tools and external data sources into HubSpot to optimize route planning and outreach prioritization.
- Assist with Dreem Core our internal referral platform to adapt to the needs of the team
- Assist with ongoing development and build out of Map My Customers for the field team to utilize for route optimization and call planning.
- Serve as the key operational partner to the VP of Provider Partnerships, translating strategic goals into field execution.
- Assist in preparing monthly business reviews, dashboards, and growth reports for leadership.
- Assist in hiring, onboarding, and performance evaluation for partnership team members.
- Manage special projects such as territory expansions, partnership integrations, and new service line launches.
- Act as the voice of the field in leadership meetings — surfacing insights, barriers, and success stories.
Requirements
- Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field (Master’s preferred).
- 5+ years of experience in healthcare provider partnerships, sales enablement, or operations.
- 3+ years in building or leading a field team.
- Proficiency in CRM usage for reporting, workflows, dashboards, sequences and Superset analytics (or similar BI platforms).
- Strong analytical background able to translate data into strategy and action.
- Excellent communication, presentation, and training skills; comfortable facilitating workshops and leadership meetings.
- High degree of initiative, organization, and accountability in a fast-moving, multi-market environment.
- Exceptionally strong structure, operational rigor, and financial discipline; proven ability to build scalable processes, manage budgets, and allocate resources effectively.
- Requires occasional travel for field visits as needed to support team performance and market growth.
Benefits
- Fully remote work environment
- Meaningful work that directly improves peoples’ lives
- Be part of an international team across the US, Paris, Belgium
- 1-2 team gathering a year
- Comprehensive health benefits (medical, dental, vision)
- 401(k) with company match
- 20 days PTO + 10 paid holidays + paid sick leave
- Internet reimbursement for remote employees
- Miles and phone bill reimbursement
- Marketing budget for snacks & lunch & learns
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM usagedata analysisreportingworkflowsdashboardsemail campaignsterritory managementperformance evaluationtraining developmentmarketing materials development
Soft skills
communicationpresentationtrainingorganizational skillsinitiativeaccountabilityanalytical thinkingleadershipfacilitationoperational rigor