Dreamix

Performance Marketing Specialist

Dreamix

full-time

Posted on:

Location Type: Hybrid

Location: Sofia • Bulgaria

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About the role

  • Strategize, execute, and optimize paid advertising campaigns across Google Ads (primary focus), LinkedIn Ads and Meta Ads, with a focus on lowering Customer Acquisition Cost (CAC)
  • Take full ownership of the paid acquisition funnel, from creative conceptualization and channel selection to ongoing optimization and reporting
  • Own and execute organic social media strategy across relevant platforms to build brand awareness and engage target audiences
  • Lead website optimization initiatives, including landing page creation and A/B testing, working closely with software agency to drive conversion rate improvements
  • Plan, organize, and execute email marketing campaigns for our company newsletter
  • Dive deep into marketing analytics (Google Analytics, GTM, etc.) to inform campaign decisions and identify growth opportunities
  • Collaborate with current digital marketing agencies, sales and PM department to maximize success

Requirements

  • 3+ years of direct experience running successful paid ad campaigns in global markets
  • Demonstrated expertise in Google Ads and LinkedIn Ads, with ABM knowledge
  • B2B marketing experience
  • Experience planning and executing organic social media strategies with measurable results
  • Hands-on experience with website optimization, landing page development, and conversion rate optimization
  • Email marketing expertise, including campaign planning, execution, automation, and performance optimization
  • Analytical skills with proficiency in Google Analytics, GTM, Hubspot and other data analysis tools
  • A hands-on approach and a proactive mindset, comfortable with end-to-end campaign management across digital marketing channels
  • Good project management skills with the ability to plan, organize, and execute multiple marketing initiatives simultaneously
Benefits
  • Be one of the key builders of Dreamix’s growth engine
  • A warm and supportive work environment where you can reach your full potential
  • Flexible working hours that allow you to balance your work and personal life
  • Unlimited home office to help you stay productive and focused
  • Opportunities for professional development, including certifications and training
  • Additional benefits for academic teaching and speaking engagements
  • Knowledge-sharing sessions where you can learn from our Dreamix team
  • Team and company-wide events that bring us together
  • Amazing week long summer office and winter office initiatives
  • Additional health insurance and dental allowance to ensure your well-being
  • Multisport card to encourage a healthy and active lifestyle
  • Office massages to help you relax and unwind
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid advertising campaignsGoogle AdsLinkedIn AdsMeta AdsA/B testingwebsite optimizationlanding page developmentconversion rate optimizationemail marketingB2B marketing
Soft Skills
project managementanalytical skillsproactive mindsetcollaborationownershiporganizational skillscommunication