DRB Homes

Marketing

• Organizes and maintains electronic marketing files, digital assets, photographs, logos, marketing materials and archived content
• Follows established file-naming, folder organization and version-control standards
• Assists with approved website updates, including text, images, community information, quick move-in home information and links
• Reviews website pages and marketing materials for missing, outdated or inconsistent information and reports needed corrections
• Assists with basic SEO updates, including page titles, meta descriptions, image alt text, links and content inventories
• Enters and updates information in spreadsheets, project trackers, content calendars and internal systems
• Compiles basic website, SEO and marketing data for review by the Division Marketing Manager
• Creates and maintains an organized photo library of homes, models, communities, amenities and events
• Helps identify duplicate, outdated or incorrectly labeled files and properly archives materials as directed
• Assists with updates to marketing materials and routes materials through the appropriate review and approval process
• Coordinates project information, file requests, due dates and status updates with members of the Sales and Marketing team
• Performs basic quality-assurance reviews to confirm that approved information is accurate and consistent across marketing materials and digital platforms
• Provides general administrative and project support as assigned

Marketing Coordinator