Operations Manager
Expedia Group
Senior Platform Operations Manager
Drata
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $115,900 - $178,000 per year
Job Level
Senior
Tech Stack
SFDC
About the role
- Own the marketing technology stack (e.g., HubSpot, Salesforce integration, LeanData, Qualified, 6sense, attribution tooling, etc) — driving roadmap, implementation, integration, and performance.
- Evaluate, recommend, and deploy new tools to enhance marketing execution and measurement.
- Architect a scalable infrastructure that supports pipeline acceleration, attribution, scoring, and personalized engagement.
- Translate lead management and routing requirements into system logic.
- Own end-to-end implementation of lead assignment rules, SLAs, escalation flows, and scoring models.
- Partner with Sales Ops and Marketing Ops to continuously optimize routing for speed, accuracy, and fairness.
- Ensure data quality, enrichment, normalization, and compliance across platforms.
- Monitor data pipelines and troubleshoot discrepancies across systems.
- Establish governance frameworks for platform changes, including documentation, QA, and release management.
- Serve as the technical lead for marketing in cross-functional projects, including GTM launches, sales handoff optimization, and analytics integration.
- Identify automation opportunities to increase operational efficiency and reduce manual effort.
- Leverage AI and machine learning capabilities in tools to enhance targeting, scoring, and predictive analytics.
- Monitor and report on system health, performance metrics, and process efficiency.
Requirements
- 7+ years of experience with HubSpot, SFDC, 6sense, LeanData and other prospecting tools
- Deep expertise with marketing automation, CRM systems, and data integration tools (Marketo, Salesforce, LeanData, Segment, Workato, or similar).
- Strong understanding of lead lifecycle, funnel stages, routing logic, and attribution models.
- Experience with API integrations, custom workflows, and marketing data schemas.
- Strong organizational and project management skills.
- An unmatched attention to detail, taking pride in everything you do and understanding that the little things matter
- Ability to manage competing priorities in a results-driven environment
