Director, Segment Marketing
Fidelity Investments
Salary
💰 $115,900 - $178,900 per year
Job Level
Senior
Tech Stack
CloudJavaScriptNode.jsPythonSQL
About the role
- Build and maintain custom scripts, APIs, connectors, and micro-apps to enhance martech systems (Salesforce, Segment, Chameleon, etc)
- Develop AI-driven automations such as: Predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI, smart routing or prioritization algorithms.
- Partner with data science teams or use embedded AI tools to integrate machine learning models into marketing workflows.
- Collaborate with Platform Ops to ensure automations align with governance, scalability, and performance standards.
- Assist in building data pipelines that power AI models, reporting, and advanced analytics.
- Ensure data cleanliness and enrichment to support accurate predictions and personalization.
- Collaborate with Analytics teams to deliver insight-ready datasets.
Requirements
- 4+ years in marketing engineering, marketing technology, data engineering, or software development.
- Strong coding skills: JavaScript (Node.js), Python, SQL, and API development.
- Familiarity with AI/ML concepts (e.g., predictive modeling, clustering, natural language processing) — no need to be a data scientist, but comfortable integrating AI tools or APIs.
- Experience working with martech platforms (HubSpot, Salesforce, Segment, Clay) and cloud integrations.
- Strong understanding of marketing automation, lead management, and customer journeys.
- Excellent problem-solving, innovation, and communication skills.
