Drata

Senior Product Marketing Manager, Security Assurance

Drata

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $118,800 - $183,400 per year

Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Drive the go-to-market strategy for Security Assurance, including product launches, feature rollouts, and cross-sell motions to existing Drata customers.
  • Develop and refine positioning and messaging grounded in customer insight, competitive intelligence, and product differentiation.
  • Partner with Product, Sales, and Customer Success to influence roadmap decisions and ensure alignment across teams.
  • Translate technical capabilities into compelling value propositions and enablement content that supports sales and customer education.
  • Lead the creation of collateral and tools for new feature releases, competitive campaigns, and integrated marketing initiatives.
  • Build out core personas and segmentation strategies specific to security leaders, procurement teams, and GRC stakeholders.
  • Measure and improve product adoption, campaign performance, and feature usage across key customer cohorts.
  • Use AI-powered tools to enhance research, copy development, and execution efficiency without compromising quality.

Requirements

  • 8+ years of product marketing experience, with at least 4 years focused on SaaS, cybersecurity, or GRC products.
  • Proven success in leading GTM strategies from planning through execution with measurable business impact.
  • Deep understanding of Security Assurance challenges and buyer behavior in mid-market and enterprise segments.
  • Strong communication and storytelling skills, capable of simplifying complex concepts for diverse audiences.
  • Experience partnering cross-functionally with product, sales, and enablement teams in fast-paced environments.
  • Comfort working with AI tools (e.g. ChatGPT, Jasper, Notion AI) to drive research, copywriting, and campaign building.
  • Organized, highly autonomous, and excited by the opportunity to shape a rapidly growing product category.
  • 4 years focused on SaaS
Benefits
  • Healthcare: 90-100% paid premiums for medical, dental, and vision plans for employee and dependents + on demand health care concierge
  • HSA, FSA, & DCFSA: Pre-tax savings plans for healthcare and dependent care, with up to a $600 annual employer contribution to the HSA plan (if enrolled in HSA medical plan)
  • 100% paid short and long term disability plus life + AD&D benefits
  • Learning & Development: $500 annually towards professional development opportunities + $250 annually towards personal development opportunities
  • Flexible Time Off: Flexible vacation policy for strong, fully charged batteries
  • 16 Weeks Paid Parental Leave: An inclusive policy to ensure you have time with your newborn, newly adopted, or foster child (available after six months of employment)
  • Work Remotely: Flexible hours and work from home + $1,000 annually to cover necessary business related items for your home office
  • 401K: Reach your financial goals while reducing your taxes

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategySaaScybersecurityGRCcampaign performance measurementfeature adoptioncustomer educationcompetitive intelligencevalue proposition development
Soft skills
communicationstorytellingcross-functional collaborationorganizational skillsautonomycustomer insight analysissimplifying complex conceptsstrategic thinkingleadershipadaptability
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