DrAnsay.com

Influencer Marketing Manager

DrAnsay.com

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • You develop comprehensive influencer marketing concepts, from always-on approaches to campaign-driven initiatives, aligned with our brand and marketing objectives.
  • You identify suitable creators, build long-term relationships, and develop a strong, strategically aligned influencer portfolio.
  • You plan, brief, and manage influencer campaigns end-to-end — including timelines, budgets, content guidelines, and quality assurance.
  • You define relevant KPIs (e.g., reach, engagement, conversion, CPA, brand lift), analyze campaign results, and derive data-driven optimizations.
  • You test new formats, platforms, and collaboration models and continuously improve existing processes.
  • You work closely with Social Media, Performance Marketing, Brand teams, and external partners as needed to integrate influencer activities holistically into our marketing strategy.
  • You monitor relevant developments in the creator economy and proactively identify opportunities for our brand.

Requirements

  • Several years of experience in influencer marketing — ideally with both conceptual and performance-oriented responsibilities
  • Proven experience building and managing influencer partnerships strategically
  • Strong understanding of KPIs, tracking, attribution, and reporting in social and performance contexts
  • Experience with influencer tools, analytics tools, and social media platforms
  • Conceptual strength: you can develop a clear, structured campaign idea from an objective
  • Confident negotiation skills and professional stakeholder management
  • Structured, independent working style and good prioritization skills
  • Creative mindset combined with strong numerical literacy
  • Excellent written and spoken German and English
  • Team-oriented approach and enjoyment of interdisciplinary collaboration.
Benefits
  • #Healthy420: Be part of the future of healthcare and enable safe access to medical cannabis!
  • #RemoteWork: Work flexibly from anywhere and show what you can do.
  • #AttractiveCompensation: Enjoy a top salary.
  • #CreativeFreedom: Your ideas matter — put them into action!
  • #TeamSpirit: Work in small, passionate teams that make a big impact.
  • #ProfessionalDevelopment: Grow professionally and use a portion of your work time for training.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingKPI trackingcampaign managementdata analysisperformance marketingcontent guidelinesbudget managementquality assurancecampaign optimizationconcept development
Soft Skills
negotiation skillsstakeholder managementindependent workingprioritization skillscreativitynumerical literacyteam-orientedinterdisciplinary collaborationcommunication skillsrelationship building