Digital & Linear Media Specialist

Drake Cooper

Digital & Linear Media Specialist at Drake Cooper, driving innovative media strategies and optimizing campaigns across various digital channels. Engaging in media planning and executing impactful marketing strategies.

Posted 6/24/2026full-timeBoise • Idaho • 🇺🇸 United StatesJuniorWebsite

About the role

Key responsibilities & impact

Execute and optimize media buys across Social, Programmatic Display, Native, Streaming/CTV, and Out-of-Home channels
Partner with third-party Out-of-Home vendors on placements, avails, and recommendations
Build and maintain relationships with key digital media vendors and streaming partners
Oversee proposals, pacing, trafficking, reporting, and campaign performance across owned channels
Collaborate with Media Planning teams on targeting strategy, placements, bidding, and campaign configuration
Monitor day-to-day campaign pacing, optimizations, testing, and performance recommendations
Provide reporting and analytics support, including coordinating standardized vendor reports
Share campaign insights, platform updates, and optimization recommendations with internal teams
Serve as an internal resource for CTV and Display creative best practices and evolving platform trends
Partner with internal teams on tracking, conversions, audience targeting, and campaign measurement
Conduct competitive research and stay informed on industry trends, emerging technologies, and platform updates
Provide recommendations that strengthen broader digital and media strategies
Mentor and help develop newer buyers across streaming, programmatic, and digital media platforms
Participate in client meetings related to streaming, programmatic, annual planning, reporting, and media strategy

Requirements

What you’ll need

1–3 years of experience in digital media buying or related media roles
Experience buying across social, programmatic, streaming, display, and digital media platforms
Curiosity and comfort with emerging AI technologies, with the ability to thoughtfully incorporate AI into day-to-day workflows to increase efficiency and uncover insights.
Working knowledge of Out-of-Home media fundamentals
Familiarity with platforms such as The Trade Desk, DV360, and other premium media vendors is preferred
Strong understanding of digital targeting, bidding, optimization, and media buying best practices
Analytical mindset with experience in campaign reporting and performance analysis
Strong communication, organization, and problem-solving skills
Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously

Benefits

Comp & perks

100% Employee Owned
Opportunity for Bonus
Paid Parking at our office locations
401 (k) plan with a match
Agency-paid medical, life, and short-term disability insurance, along with options for vision, dental, additional life, and long-term disability insurance
A generous time off program, including family leaves and volunteer work
Great clients!!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital media buyingcampaign reportingperformance analysisbiddingoptimizationtargeting strategymedia buying best practicesemerging AI technologiesOut-of-Home media fundamentalsprogrammatic buying

Soft Skills

communicationorganizationproblem-solvingmentoringcollaborationcuriosityadaptabilityanalytical mindsetrelationship buildingtime management