Founding Sales Development Representative

Dragonfly

Founding Sales Development Representative building outbound strategies for Dragonfly, an AI-powered platform. Engaging mid-to-large enterprises to grow the commercial foundation for a generational product.

Posted 7/27/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSenior💰 £40,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building outbound sales strategies and executing effective lead generation campaigns, leveraging AI for research and personalization. Proven ability to engage with senior decision-makers and deliver compelling pitches in high-pressure environments.

Highest-signal resume keywords

B2B Sales Development Representative (SDR) ExperienceQuota AttainmentAI-Native Go-To-Market (GTM) ApproachStrong Written And Verbal CommunicationEvent Representation And In-Person Pitching

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationOutbound Sales StrategyPre-Qualifying LeadsPitchingGTM Stack Development

Soft Skills

CommunicationCollaborationAdaptability

Tools & Technologies

ApolloClayDripify

Industry Keywords

Early-Stage Tech StartupSenior Decision-MakersC-Suite ExecutivesMedium-Sized Enterprises

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Building and owning Dragonfly's outbound motion (sequences, messaging, targeting) from zero
Identifying and reaching out to ICP accounts (Senior decision-makers, such as heads of function and C-suite executives, at scale-ups and medium-sized enterprises)
Representing Dragonfly at events and roadshows, comfortable with in-person pitching and generating pipeline from physical presence
Pre-qualifying leads and running high-level Dragonfly pitches before handoff to Sean
Recommending and building the GTM stack, with input on what tools we use (Apollo, Clay, Dripify, or whatever you think is right)
Working closely with Yoojin (Founder Associate) on messaging, campaigns, and feedback loops between outbound and content

Requirements

What you’ll need

2 to 3 years in a B2B SDR or BDR role, ideally at an early-stage tech startup
Consistent quota attainment: the key signal is whether you hit your number, not how long you've been doing it
Founding or early SDR experience: you've built from scratch, not inherited a playbook
AI-native GTM approach: you use AI for research, personalisation, and efficiency, but you don't outsource judgment
Strong written and verbal communication: you can pitch Dragonfly in 2 minutes to a skeptical CTO
London-commutable, comfortable with 3 days in the office and occasional events

Benefits

Comp & perks

Share-options plan
30 days annual leave plus 8 bank holidays
Private health insurance
Direct access to founders
High-trust, outcome-focused environment
Hybrid: Clerkenwell office, Tue/Wed/Thu