Dragonboat

Marketing

• Own pipeline generation
• Own and drive qualified pipeline creation across inbound and outbound-assisted channels
• Build and execute full-funnel programs aligned to our enterprise sales motion
• Focus on revenue impact—not just MQL volume
• Turn messaging into pipeline
• Translate Dragonboat’s positioning into: Campaigns, Outbound narratives, Paid and organic programs
• Build and run B2B experiments
• Design and execute rapid experiments across channels, audiences, and offers
• Develop hypotheses, measure performance, and double down on what works
• Identify and unlock new sources of pipeline (paid, ABM, partnerships, outbound support, etc.)
• Leverage AI as a GTM builder
• Use AI and modern tooling to scale personalization, content, and campaign velocity
• Automate workflows across marketing and sales to improve efficiency and impact
• Continuously explore new tools and approaches to modern GTM
• Build repeatable growth systems
• Create scalable playbooks for pipeline generation and campaign execution
• Improve funnel conversion and performance over time
• Partner closely with sales to optimize handoffs, feedback loops, and revenue outcomes

Revenue Marketing Lead