Senior Associate, Digital Sports Partnerships

DraftKings Inc.

Senior Associate managing DraftKings' sports-focused digital partnerships. Driving innovative marketing activations and measurable business results while collaborating with cross-functional teams.

Posted 7/21/2026full-timeBoston • Massachusetts, New York • 🇺🇸 United StatesSenior💰 $70,400 - $88,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in partnership marketing and relationship management, with a strong focus on executing strategic initiatives and optimizing performance through data analysis. Proficient in managing budgets and collaborating with cross-functional teams to drive business growth in the sports and digital media sectors.

Highest-signal resume keywords

Partnership MarketingRelationship ManagementProject ManagementData AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partnership MarketingBudget ManagementData AnalysisCampaign OptimizationFinancial Reporting

Soft Skills

Relationship ManagementCommunicationOrganizational SkillsAttention to DetailCross-Functional Collaboration

Tools & Technologies

AI TechnologiesDigital Media PlatformsAnalytics Tools

Industry Keywords

Sports MarketingMedia PartnershipsBusiness DevelopmentTalent PartnershipsFan Engagement

About the role

Key responsibilities & impact

Own the day-to-day management of DraftKings' portfolio of sports-focused digital partnerships, serving as the primary relationship manager for existing and future strategic partners.
Execute partnership deliverables from planning through launch, ensuring contractual commitments are fulfilled compliantly, align with DraftKings creative standards, and maximize performance.
Build trusted relationships with external partners by leading ongoing communication, campaign planning, performance reviews, and issue resolution.
Collaborate with the Sports Integrated Marketing Team and cross-functional partners, including Social, Paid Media, Legal, Analytics, and Business Development, to deliver integrated partnership activations that support business priorities.
Identify opportunities to strengthen existing partnerships by developing innovative activations that authentically engage sports fans, unlock additional strategic value, and support business growth.
Manage partnership budgets through weekly spend tracking, forecasting, reconciliation, and monthly financial reporting.
Analyze partnership performance alongside the Analytics Team, using data and business insights to optimize campaigns and improve return on investment.
Leverage AI and emerging technologies to improve partnership workflows, measurement, reporting, and operational efficiency across the Digital Partnerships Team.

Requirements

What you’ll need

A Bachelor's Degree in Marketing, Communications, Business, Sports Management, or a related field with at least 2 years of experience in partnership marketing, sports marketing, business development, media partnerships, talent partnerships, or a related field.
Experience managing external partnerships with sports media companies, publishers, creators, athletes, brands, or other high-profile organizations.
Proven ability to lead cross-functional initiatives while balancing multiple stakeholders, competing priorities, and evolving business needs.
Strong relationship management skills with the ability to build credibility and influence both internal teams and external partners.
Excellent project management and organizational skills with exceptional attention to detail.
Experience managing partnership budgets, forecasts, and financial reporting.
An analytical mindset with experience using performance data to evaluate campaigns and identify optimization opportunities.
Strong written and verbal communication skills, along with a passion for sports, digital media, creator marketing, and evolving fan engagement trends.

Benefits

Comp & perks

bonuses
equity
benefits as applicable