Manager, iGaming Operations – Personalization

DraftKings Inc.

Manager of iGaming Operations defining personalized player experiences across multiple brands and enhancing engagement. Collaborating with Product, Data Science, and Engineering teams to drive innovative strategies.

Posted 7/7/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $112,300 - $140,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing personalized player experiences and merchandising strategies within the iGaming industry, leveraging strong analytical skills and cross-functional collaboration to enhance customer engagement and operational performance.

Highest-signal resume keywords

Personalization Strategy DevelopmentCustomer Experience StrategyCross-Functional CollaborationAnalytical Problem-SolvingCasino Operations Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationKey Performance IndicatorsMerchandising StrategyData AnalysisLifecycle Insights

Soft Skills

Excellent CommunicationStakeholder Management

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

IGamingOnline GamingDigital Consumer BusinessCasino OperationsLobby Strategy

About the role

Key responsibilities & impact

Define and execute the strategy for personalized player experiences across our Casino and Golden Nugget brands.
Own the performance of the on-site player journey by establishing key performance indicators.
Develop and evolve merchandising strategies using customer segmentation and lifecycle insights.
Partner with the Product, Data Science, Analytics, Engineering, and Revenue Operations teams.
Lead a rigorous experimentation strategy by identifying opportunities and scaling successful experiences.
Collaborate with cross-functional teams to create seamless cross-platform customer experiences.
Shape the future of the casino experience by bringing new capabilities to market.

Requirements

What you’ll need

Bachelor's degree in Business, Economics, Marketing, Data Science, Engineering, or a related field.
At least 5 years of experience in iGaming, online gaming, or another digital consumer business.
Strong understanding of casino operations, lobby strategy, and customer engagement.
Proven experience developing personalization, merchandising, or customer experience strategies.
Strong analytical and strategic problem-solving skills.
Experience partnering across Product, Analytics, Data Science, Engineering, and Operations teams.
Excellent communication and stakeholder management skills.

Benefits

Comp & perks

Bonus
Equity
Benefits as applicable