CRM Associate, Sportsbook Lifecycle

DraftKings Inc.

. Setup and manage the performance of marketing campaigns across different teams.

Posted 5/1/2026full-timeNew York City • Massachusetts, New Jersey, New York • 🇺🇸 United StatesJuniorMid-Level💰 $58,400 - $73,000 per yearWebsite

About the role

Key responsibilities & impact

Setup and manage the performance of marketing campaigns across different teams.
Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans.
Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs).
Execute structured A/B tests and lead analysis of results to maximize business impact.
Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally.
Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs.
Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field.
At least one year of relevant marketing experience, preferably in the eCommerce or gaming industry.
Exceptional analytical skills with the ability to clearly communicate results and define the next steps.
Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints.
Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools.
Knowledgeable sports fan with polished copywriting and oral communication skills.
Willing to work non-standard hours based on the sports calendar.
Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment.

Benefits

Comp & perks

Bonus
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Hard Skills & Tools

A/B testinganalyticscopywritingHTMLcampaign performance measurementdata analysismarketing strategyeCommerce marketingsports marketingproject management

Soft Skills

analytical skillscommunication skillsorganizational skillsattention to detailself-starterflexibilitytime managementcollaborationcreativityproblem-solving