Marketing Strategy Manager

DraftKings Inc.

. Communicate clear, compelling narratives, both written and verbal, to influence and align stakeholders, synthesizing insights, business goals, and constraints into actionable recommendations.

Posted 5/1/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $109,200 - $136,500 per yearWebsite

About the role

Key responsibilities & impact

Communicate clear, compelling narratives, both written and verbal, to influence and align stakeholders, synthesizing insights, business goals, and constraints into actionable recommendations.
Develop and refine customer personas by integrating research insights, performance data, and market trends.
Serve as a subject matter expert on online casino customers, guiding targeting, messaging, and engagement strategies across campaigns.
Analyze competitor marketing strategies, including creative execution, messaging, and positioning, to identify opportunities and inform approach.
Partner with Research, Analytics, and Media teams to translate customer insights into effective campaign strategies and briefs.
Build a deep understanding of the competitive landscape and broader market trends to inform strategic direction.
Collaborate cross-functionally to ensure consistent, customer-first strategies across channels and touchpoints.
Take ownership of initiatives end-to-end, proactively identifying opportunities, driving work forward, and delivering results in a fast-paced, matrixed environment.

Requirements

What you’ll need

At least 5 years of experience in marketing, strategic planning, or customer insights within a business-to-consumer environment.
Experience working with digital or technology brands.
A data-driven mindset, with the ability to synthesize complex data into clear insights and strategic recommendations.
Strong judgment and decision-making skills, with the ability to incorporate new information and act decisively.
A track record of ownership and accountability, with experience driving work independently from concept through execution.
The ability to translate customer research and data into actionable marketing strategies.
Strong collaboration and communication skills, with the ability to influence cross-functional partners.
A customer-first mindset and curiosity for evolving market trends and consumer behavior.

Benefits

Comp & perks

bonus
equity
benefits as applicable

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analysiscustomer insightsmarketing strategycompetitive analysiscampaign strategycustomer persona developmentdigital marketingperformance data synthesismarket trend analysiscreative execution

Soft Skills

communicationcollaborationinfluencejudgmentdecision-makingownershipaccountabilitycuriositystrategic thinkingsynthesis of insights