DraftKings Inc.

CRM Associate

DraftKings Inc.

full-time

Posted on:

Location Type: Office

Location: Boston • Massachusetts • New Jersey • United States

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Salary

💰 $58,400 - $73,000 per year

About the role

  • Setup and manage the performance of marketing campaigns across different teams
  • Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans
  • Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs)
  • Execute structured A/B tests and lead analysis of results to maximize business impact
  • Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally
  • Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs
  • Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines

Requirements

  • Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field
  • At least one year of relevant marketing experience, preferably in the eCommerce or gaming industry
  • Exceptional analytical skills with the ability to clearly communicate results and define the next steps
  • Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints
  • Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools
  • Knowledgeable sports fan with polished copywriting and oral communication skills
  • Willing to work non-standard hours based on the sports calendar
  • Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment
Benefits
  • Bonus
  • Equity
  • Health insurance
  • Flexible work hours
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingHTMLanalytics
Soft Skills
analytical skillscommunication skillsorganizational skillsattention to detailself-starterability to work under time constraints
Certifications
Bachelor's degree