Develop and execute digital media buying strategies across Paid Social, Programmatic, and Paid Search channels.
Launch and optimize user acquisition campaigns to drive performance against key metrics and business goals.
Design and implement A/B tests to uncover insights and continuously improve campaign effectiveness.
Concept and deliver innovative ad experiences by partnering with Creative, Brand, and Product teams.
Collaborate with Marketing, Operations, and Product teams to build campaigns that drive both acquisition and retention.
Analyze campaign performance and share actionable insights with stakeholders, partnering closely with Marketing Analytics.
Manage day-to-day communication with external agencies and media partners to ensure seamless execution and delivery.
Leverage AI tools and technologies to enhance campaign performance, streamline workflows, and generate data-driven insights for optimization.

Requirements

A Bachelor’s Degree in Marketing, Business, Economics, Mathematics, or a related field, or equivalent professional experience with at least 2 years of experience in digital marketing.
Hands-on experience optimizing digital media campaigns, including A/B testing, performance analysis, and bidding strategies.
A strong understanding of ad platforms, media buying, and best practices across digital channels.
Proficiency in Microsoft Excel, with working knowledge of SQL preferred.
Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
A data-driven mindset with the ability to translate insights into actionable recommendations.
Strong communication and collaboration skills when working across teams and with external partners.
Interest in sports and gaming, with flexibility to support key moments aligned to the sports calendar.

Benefits

bonuses
equity
benefits as applicable

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital media buyinguser acquisition campaignsA/B testingperformance analysisbidding strategiesad platformsmedia buying best practicesMicrosoft ExcelSQL

Soft Skills

organizational skillsattention to detaildata-driven mindsetcommunication skillscollaboration skills