Performance Analyst – Paid Media

Dr. Hair Franchising

Performance Analyst for Dr. Hair handling paid media analysis and strategic decision-making for multiple network units.

Posted 8/1/2026full-timeBelo Horizonte • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in analyzing and optimizing paid media campaigns across Meta Ads and Google Ads, with a strong focus on performance metrics and reporting. Capable of managing agency relationships and executing strategic media investments to drive business results.

Highest-signal resume keywords

Meta Ads ManagementGoogle Ads ManagementPerformance Metrics AnalysisAgency ManagementData Reporting Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign AnalysisKPI MonitoringUTM ValidationConversion TrackingCritical Thinking

Soft Skills

Organizational SkillsStrong Communication

Tools & Technologies

Looker StudioGoogle Tag ManagerCRM SystemsSpreadsheets

Industry Keywords

HealthcareAestheticBeautyLocal ServicesMulti-Unit Businesses

About the role

Key responsibilities & impact

Monitor the performance of paid media agencies
Audit accounts and campaign structures in Meta Ads and Google Ads
Analyze campaigns, audiences, creatives, and media strategies
Monitor KPIs such as CPL, CAC, ROAS, ROI, conversion, leads, appointments, and sales
Identify performance bottlenecks by unit
Differentiate media-related issues from bottlenecks related to the commercial process
Validate UTMs, events, tracking, naming conventions, and dashboards
Consolidate performance reports and analyses
Monitor and ensure execution of action plans with agencies
Support decisions to scale, reduce, or reallocate media investments
Produce executive-level analyses for Marketing and Executive Management

Requirements

What you’ll need

Experience with Meta Ads and Google Ads
Strong knowledge of metrics and performance indicators
Proficiency with spreadsheets, data, and reporting
Knowledge of UTMs, pixels, events, and tracking
Experience managing agencies and/or multiple accounts
Analytical capability and critical thinking
Organized with strong communication skills
Preferred: Experience with networks, franchises, or multi-unit businesses
Experience in healthcare, aesthetic/beauty, or local services sectors
Familiarity with Looker Studio, Google Tag Manager, CRM systems, and dashboards
Experience with sales funnels via WhatsApp
Business-oriented profile with the ability to connect media, the commercial funnel, and results

Benefits

Comp & perks

Contract (PJ/CNPJ)
Fixed compensation
Work closely with Marketing leadership
Direct involvement in media investment analyses and decisions
Exposure to performance across multiple network units
Rapidly growing company environment with high data volume and significant media investment
Opportunity for technical and analytical work with a business-oriented focus