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GTM Enablement – Training Lead
DoxelSales Enablement & Training Manager at Doxel enhancing sales capabilities in the construction sector with AI tools and training programs. Responsible for developing AEs into construction experts.
About the role
Key responsibilities & impact- Build the Enablement Function: design and operationalize the company's first formal sales enablement program, establishing its strategy, priorities, and infrastructure.
- Create scalable onboarding programs across GTM roles: AEs first, then SDRs, Solutions Engineers, and Customer Success.
- Develop certification frameworks and role-based competency models.
- Build repeatable, AI-supported training systems that scale with company growth, including self-service delivery and the supporting tooling and LMS stack.
- Build your own deep construction expertise first: the project lifecycle, the stakeholders who run jobsites, and the metrics that govern their work.
- Develop curricula that turn generalist AEs into construction experts: persona guides, per-persona discovery questions, and objection libraries grounded in field reality.
- Give reps repeated, realistic practice, including AI role-play against construction personas, and gate certification on demonstrated domain fluency rather than product recall.
- Deliver live and asynchronous training, and coach in the flow of work (call and demo reviews, deal debriefs, role-plays).
- Use AI to accelerate content production from product releases, recorded calls, and SME interviews.
- Build and maintain playbooks across the customer lifecycle: discovery frameworks, qualification, account planning, and deal inspection.
Requirements
What you’ll need- Demonstrated excellence as a teacher and coach, with a track record of developing people from beginner to credible. Strong facilitation, presentation, and adult-learning skills. This is the most important qualification.
- Strong learning agility. You have moved from no knowledge of a complex or technical domain to genuine expertise, and can describe how. You approach mastering an unfamiliar industry as an opportunity rather than an obstacle.
- Fluency with modern AI tools and the ability to use them to build training: interactive simulations, adaptive self-service learning, and faster content production. You treat AI as core to making enablement scalable, not as an add-on.
- A solid understanding of enterprise B2B SaaS sales (long, multi-stakeholder cycles involving technical and operational buyers) and fluency in at least one methodology (MEDDICC, Challenger, SPIN, or Command of the Message).
- 0→1 experience, with comfort in ambiguity and a history of building training, onboarding, or sales programs from scratch.
- The ability to create content independently (curricula, playbooks, and certification tracks) without relying on pre-existing templates.
- 8+ years across sales, sales training, and/or enablement, ideally including direct enterprise selling or rep coaching.
Benefits
Comp & perks- Competitive Base Salary + Equity Package
- Remote first culture (for most roles)
- Comprehensive Health Insurance (Medical, Dental, Vision)
- Home Office Stipend
- Monthly allowance for cell phone and internet
- Flexible PTO, generous company holiday policy
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales enablementonboarding programscertification frameworkscompetency modelstraining systemscurricula developmentcontent productionplaybook creationB2B SaaS salesAI tools
Soft Skills
teachingcoachingfacilitationpresentationadult-learninglearning agilitycontent creationindependenceadaptabilitycommunication