Develop, implement, and manage user acquisition campaigns on iOS and Android
Track, report and analyze mobile metrics, applying learnings to scale campaigns and develop new media strategies
Establish collaborative relationships with media partners to launch and test campaigns, expand reach, and meet KPIs
Develop A/B testing programs to maximize acquisition efforts and ROI
Actively contribute to the evolution of team processes and workflow

Requirements

Bachelor’s degree in Marketing or related technical degree or the equivalent work experience
3+ years of digital marketing experience
Knowledgeable or experience in digital media buying and/or planning, including major mobile ad platforms (Facebook, Adwords, etc.)
Experience or knowledge of CPI, CPA, ROAS, buying
Knowledgeable in mobile user acquisition and retention analysis at scale
Knowledge of 3rd party mobile attribution
Experience managing A/B creative tests, incrementality tests, and spend scaling tests
Strong ability to move quickly and adapt within a direct response business model
Demonstrated quantitative and analytical skills
Solid presentation, communication and problem solving skills
Proficient with Excel, pivot tables and Power Point

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingmobile user acquisitionA/B testingCPICPAROASmobile attributiondata analysismedia buyingcampaign management

Soft Skills

communicationproblem solvingquantitative skillsanalytical skillsadaptabilitycollaborationpresentation skills

Certifications

Bachelor's degree in Marketingrelated technical degree