Double Care ABA

SEO Marketing

• Develop and execute a comprehensive SEO strategy focused on generating qualified leads and increasing new client enrollments.
• Perform comprehensive technical SEO audits and implement recommendations to improve website health, crawlability, indexing, Core Web Vitals, and overall search performance.
• Conduct keyword research and search intent analysis focused on ABA therapy, autism services, and local healthcare searches throughout Virginia.
• Optimize website content, landing pages, and service pages for both search engines and conversions.
• Develop and execute local SEO strategies to improve visibility across multiple Virginia service areas.
• Optimize and manage Google Business Profiles to increase local search rankings and phone inquiries.
• Build and maintain high-quality backlinks through ethical (white-hat) outreach and digital PR strategies.
• Monitor competitor SEO strategies, backlink profiles, keyword rankings, and content performance to identify growth opportunities.
• Develop and execute AI SEO strategies, including optimizing content for AI-powered search experiences and generative search platforms while staying current with evolving search engine algorithms.
• Collaborate with internal teams to implement SEO best practices on Webflow, ensuring technical and on-page optimization is maintained.
• Manage website updates, SEO improvements, redirects, metadata, schema markup, and landing page optimization within Webflow.
• Track keyword rankings, organic traffic, conversions, lead generation, and ROI using: Google Analytics 4 (GA4) Google Search Console Looker Studio Ahrefs, SEMrush, or similar tools.
• Create SEO-focused content strategies, blog calendars, and landing pages that support both organic rankings and lead generation.
• Produce monthly reports highlighting SEO performance, client acquisition metrics, competitor insights, and recommendations for continuous improvement.

SEO Specialist