DOTZ

Product Owner – Channels and Experience

DOTZ

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Map, segment, and optimize digital journeys by customer profile, removing friction and increasing engagement and conversion.
  • Structure the communication and positioning of app features, ensuring the product value is understood from the first click, with a focus on product education and the user's next step.
  • Analyze journeys from the perspective of cognitive load, usability, and abandonment, proposing improvements to interfaces, flows, and the Design System with emphasis on clarity and intuitive navigation.
  • Define the channel mix (Push, Email, WhatsApp, In-app, SMS) and the communication/engagement cadence across the customer lifecycle, from onboarding to reactivation.
  • Plan and execute A/B tests for communications, interfaces, and flows to optimize conversion, retention, and engagement funnels.
  • Translate business objectives into product experiences, working collaboratively with Product, CRM, Marketing, Data, and Design.

Requirements

  • Solid experience as a Product Owner or a hybrid profile with experience in Product Marketing, Growth, or UX Strategy.
  • Experience building and optimizing digital journeys focused on conversion and retention.
  • Proficiency with CRM and engagement tools (e.g., Braze, Insider, CleverTap, or similar).
  • Data-driven mindset with the ability to analyze conversion funnels, churn, retention, and user behavior.
  • Strong UX and interface sensibility, focused on reducing cognitive load and improving the experience.
  • Strong written communication skills (copywriting oriented to conversion and user experience).
  • Availability to work in São Paulo or the surrounding region (close interaction with stakeholders).
Benefits
  • SulAmérica medical insurance *
  • SulAmérica dental insurance *
  • Annual variable compensation (PLR) *
  • Flexible benefits card: Flash *
  • Birthday day off *
  • Dotz on your birthday *
  • Additional Dotz on work anniversary starting from the first year *
  • Discounts at major pharmacy chains *
  • TotalPass *
  • Childcare allowance *
  • Partnership with Open English *
  • Partnership with C4life: access specialized guidance across Psychological, Legal, Financial, Social, and pet care areas *
  • Various other initiatives and many Dotz within our "Ganha Mais" program, which aims to bring the best benefits to Dotzeiros. Caring for #NossaGente (our people) is one of our core values, so we continually seek to offer the best so we can keep enjoying the journey with passion. *
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingdigital journey optimizationconversion analysisuser behavior analysisinterface designproduct positioningcognitive load reductionusability improvementengagement strategyproduct experience translation
Soft Skills
communicationcollaborationcopywritinganalytical thinkinguser experience sensibility