Solutions Marketing Manager – Flow Cytometry

Dotmatics

Marketing Manager leading marketing strategy and execution for Flow Cytometry solutions portfolio at Dotmatics. Driving campaigns and growth initiatives for scientific innovation.

Posted 6/8/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSenior💰 $90,338 - $122,222 per yearWebsite

About the role

Key responsibilities & impact

Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.
Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs.
Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions.
Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging.
Support product launches, campaign rollouts, and growth initiatives across the portfolio.
Ensure positioning supports both enterprise/sales-led opportunities and lower-friction product-led acquisition paths.
Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/event channels.
Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives.
Partner with demand generation and marketing operations teams to optimize campaign performance, lead quality, pipeline contribution, and revenue impact.
Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions.
Monitor and improve conversion metrics across the full marketing funnel, from awareness and engagement through trials, purchases, leads, opportunities, and revenue.
Support product-led growth initiatives including free trials, online purchases, self-service conversion paths, and customer onboarding programs.
Develop programs that help users understand product value quickly and move from trial to adoption, purchase, expansion, or sales engagement.
Identify opportunities to improve the customer journey through automation, lifecycle marketing, segmentation, and targeted communications.
Support strategies to grow new users, increase product adoption, and drive revenue from online and self-service channels.
Develop compelling scientific and commercial content including webinars, blogs, customer stories, presentations, campaign assets, nurture content, and event materials.
Translate complex technical concepts into clear, differentiated value for scientific audiences.
Support thought leadership initiatives and scientific community engagement.
Partner with internal SMEs and external customers to amplify success stories, use cases, and industry relevance.
Create collateral that supports sales conversations, campaign execution, events, and customer education.
Support website strategy, SEO, conversion optimization, and inbound marketing initiatives.
Leverage marketing automation, segmentation, nurture programs, and lifecycle communications to improve engagement and conversion.
Help manage and optimize the marketing database for the Flow Cytometry portfolio, including audience segmentation, data quality, campaign targeting, and list growth.
Explore and implement AI tools and modern marketing workflows to accelerate execution, improve personalization, and scale impact.
Support tradeshows, scientific conferences, webinars, and field marketing programs that drive awareness, engagement, leads, and pipeline.
Develop event messaging, booth support materials, presentations, and campaign assets that align with portfolio growth objectives.

Requirements

What you’ll need

5+ years of experience in flow cytometry, cytometry software, or related life sciences/scientific domain
Experience developing and executing measurable marketing campaigns that drive leads, trials, pipeline, revenue, and customer engagement
Ability to translate technical and scientific concepts into compelling customer-facing messaging
Experience working cross-functionally with Product, Sales, Scientific SMEs, Marketing Operations, and Demand Generation teams
Familiarity with modern digital marketing, inbound marketing, marketing automation, performance analytics, and campaign optimization
Experience supporting both sales-led and product-led growth motions
Experience with PLG programs such as free trials, online purchases, onboarding journeys, lifecycle marketing, and self-service conversion
Experience with performance marketing channels including paid digital, SEO, email automation, webinar programs, and conversion optimization
Experience managing or supporting marketing databases, segmentation, list growth, and campaign targeting
Familiarity with AI tools and interest in leveraging AI to improve marketing effectiveness
Experience supporting conferences, scientific events, tradeshows, and field marketing programs
Experience building collateral and content that supports both marketing campaigns and sales conversations.

Benefits

Comp & perks

Health insurance
Professional development
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

flow cytometrycytometry softwaremarketing automationSEOcampaign optimizationlifecycle marketingperformance analyticscontent developmentconversion optimizationdigital marketing

Soft Skills

cross-functional collaborationcustomer engagementcommunicationstrategic thinkingproblem-solvingcreativityanalytical skillsadaptabilityleadershipproject management