Senior Manager, Conversion

Dotdash Meredith

Senior Conversion Manager developing and executing user acquisition strategies for People Inc.'s brands. Leading performance analysis and conversion initiatives with a focus on subscriber growth.

Posted 7/29/2026full-timeNew York City • Iowa, New York • 🇺🇸 United StatesSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing user acquisition strategies, with a strong focus on performance analysis and data-driven decision making. Proven ability to build and manage marketing campaigns using technology tools while fostering collaboration across teams.

Highest-signal resume keywords

User Acquisition Strategy DevelopmentPerformance AnalysisCampaign ManagementProject ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven Decision MakingOnsite TargetingCampaign OptimizationSubscriber AcquisitionEmail AcquisitionAnalytical SkillsMarketing Technology ToolsGoogle SheetsExcelGoogle Slides

Soft Skills

Excellent CommunicationInterpersonal SkillsCollaborationInfluencing StakeholdersProject Management Skills

Tools & Technologies

Marketing Technology PlatformsGoogle SheetsExcelGoogle SlidesPowerPoint

Industry Keywords

User AcquisitionGrowth MarketingConversion StrategiesCampaign PerformanceProgram Audits

About the role

Key responsibilities & impact

Develop, lead, and execute strategies that drive high-quality user acquisition across a range of brand products and initiatives
Own on-site conversion strategies from concept through execution
Monitor, analyze, and report on the performance of conversion initiatives to ensure goals are met
Build and manage campaigns within marketing technology platforms
Conduct internal and external program audits and deliver insights, recommendations, and best practices that strengthen conversion performance
Build strong, trusted relationships with brand leaders and cross-functional stakeholders

Requirements

What you’ll need

4-6 years experience in acquisition or growth marketing
Strong analytical skills with experience in performance analysis and data-driven decision making
Proven track record of driving subscriber and/or email acquisition
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders
Strong project management skills
Ability to build marketing campaigns within marketing technology tools
Knowledge of onsite targeting/segmentation and campaign optimization
Successful track record of managing multiple projects and stakeholders simultaneously
Strong collaboration and communication skills, with experience and comfort working cross-functionally
Proficient in google sheets/excel and working with large and complex data sets
Proficient in google slides/PowerPoint

Benefits

Comp & perks

medical, dental, vision, prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance