Content Strategist, Lifecycle Marketing

Dotdash Meredith

Content Strategist developing copy and lifecycle marketing strategies for MyRecipes. Collaborating on content newsletters and user engagement campaigns.

Posted 7/28/2026full-timeNew York City • Iowa, New York • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing and content strategy, with a strong focus on writing, editing, and storytelling tailored to brand voice. Proficient in project management and collaboration to optimize marketing campaigns and enhance user engagement.

Highest-signal resume keywords

Lifecycle MarketingContent StrategyEmail MarketingProject ManagementA/B Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingEditingStorytellingData-Driven InsightsCampaign OptimizationUser Behavior AnalysisCampaign QAMultivariate TestingOnboarding FlowsEngagement Campaigns

Soft Skills

Organizational SkillsCollaborationReceptiveness to FeedbackCommunicationSolutions-Oriented

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Communications

Industry Keywords

Digital ProductConsumer BrandFood TrendsLifecycle TouchpointsRetention Marketing

About the role

Key responsibilities & impact

Write engaging, action-oriented copy for lifecycle campaigns—including onboarding flows, win-back emails, and acquisition campaigns.
Own the content strategy of our recipe newsletter with data-driven insights and a pulse on what’s trending in the food space.
Assist in planning, executing, and optimizing lifecycle marketing programs across onboarding, engagement, retention, and paid subscription marketing.
Help coordinate campaign timelines, deliverables, and workflows to keep projects organized and on track.
Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
Support and execute A/B and multivariate testing to continually refine messaging across lifecycle touchpoints.
Assist in monitoring campaign performance and user behavior to optimize lifecycle programs and LTV.
Stay on top of lifecycle marketing trends and best practices to ensure MyRecipes stays ahead of the curve.
Work closely with brand, magazine, and newsletter to align campaign execution with larger brand business goals.
Communicate progress and challenges to stakeholders in a timely and solutions-oriented manner.

Requirements

What you’ll need

Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
3+ years of experience in lifecycle marketing, content strategy or email marketing, preferably within a digital product or consumer brand environment.
Strong writing, editing, and storytelling skills, with the ability to adapt to brand voice and audience needs
Strong organizational and project management skills; able to manage deadlines and coordinate across teams
Collaborative, receptive to feedback, and eager to contribute to a fast-moving team
A genuine interest in food, cooking, and digital innovation is a plus!

Benefits

Comp & perks

medical, dental, vision, prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance