Growth Marketing Manager

Dotdash Meredith

Platform Operations Manager overseeing email and SMS campaign operations at People Inc. Responsible for campaign setup, monitoring deliverability, and collaborating with cross-functional teams.

Posted 7/22/2026full-timeDes Moines • Iowa • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing email and SMS campaign operations, ensuring compliance with regulations such as CAN-SPAM, CASL, GDPR, and CCPA. Proficient in project management, data hygiene, and advanced targeting strategies to optimize campaign performance.

Highest-signal resume keywords

Email Campaign ManagementSMS Campaign ManagementProject ManagementData Hygiene ManagementCompliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS MarketingA/B TestingData MappingSegmentationDynamic Content RenderingLink ValidationJourney FlowsMulti-Device ChecksThrottling Management

Soft Skills

CollaborationCommunicationProblem-SolvingVendor ManagementPrioritization

Tools & Technologies

Email Service Providers (ESPs)Notification SystemsMarketing Technology PlatformsData Governance ToolsCampaign Management Tools

Industry Keywords

CAN-SPAMCASLGDPRCCPAEmail DeliverabilitySender ReputationCold IP WarmingSpam TrapsBounce CodesIntegration Failures

About the role

Key responsibilities & impact

Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.
Build custom user selections and other connected programs for enhanced targeting.
Scope, build, and launch specific acquisition and retention campaigns, including blast and journey-based use cases (e.g., winback, onboarding, high affinity user flows).
Own QA workflows, including link validation, image rendering, data mapping, triggering effectiveness, journey flows, preview testing, and multi-device checks.
Manage scheduling, batching, throttling, and send-time logic to optimize throughput (including MPS requirements).
Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.
Set up or review A/B testing strategies and coordinate rollout of new templates with partners.
Monitor real-time send statuses, error queues, and fallback handling to ensure campaigns fire as expected.
Monitor platform health, integration failures, and journey errors; drive real-time response and root-cause investigation.
Support advanced capabilities including segmentation, dynamic content rendering, conditional logic, and real-time triggers.
Maintain platform folder structures, naming conventions, asset governance, and permission controls.
Manage data hygiene efforts (inactivity criteria, churn processing, inactive segment monitoring).
Monitor inbox placement, blocklist status, bounce codes, and sender reputation across brands and IPs.
Partner with the deliverability consultant to identify and mitigate risks—spam traps, throttling, complaint spikes, cold IP warming, etc.
Oversee CAN-SPAM, CASL, GDPR, and CCPA compliance across templates, data handling, and unsubscribe processes.
Manage domain-level configurations (SPF, DKIM, DMARC) in partnership with Tech Ops.

Requirements

What you’ll need

2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.
Knowledge of ESPs and notification systems.
Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.
Experience managing vendor relationships and holding partners accountable.

Benefits

Comp & perks

medical, dental, vision, prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance