Director, Conversion Strategy

Dotdash Meredith

Director of Conversion Strategy at People Inc. overseeing audience conversion and marketing optimization across customer engagement channels.

Posted 7/12/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and optimizing conversion strategies across customer journeys, with a strong focus on subscription marketing and user engagement. Proficient in utilizing marketing technology platforms to drive growth and measure performance through established KPIs.

Highest-signal resume keywords

Conversion OptimizationCustomer Journey DesignMarketing Technology PlatformsSubscription MarketingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth StrategyOnsite Marketing StrategiesFree-to-Paid ConversionKPI DevelopmentPerformance Data Analysis

Soft Skills

Excellent CommunicationStrategic ThinkingStakeholder ManagementCollaborationMentoring

Tools & Technologies

PianoDigiohMartech Platforms

Industry Keywords

Customer AcquisitionUser EngagementNewsletter GrowthAgile FrameworkProject Management

About the role

Key responsibilities & impact

Own the conversion strategy across the customer journey
Develop and optimize user journeys from onsite experiences through in-app engagement
Responsible for converting anonymous site visitors into known users
Newsletter list growth
Free-app downloads
Upsell from free-app users into paid subscribers
Gating strategy
Develop strategy for moving users from free to paid experiences
Establish KPIs and reporting frameworks to measure funnel performance and subscription growth

Requirements

What you’ll need

Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field
10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition
Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses
Experience designing customer journey experiences
Strong understanding of onsite marketing strategies and best practices, free-to-paid conversion journeys, ad gating strategies
Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms
Proven track record of managing multiple projects at once, driving timelines and deliverables with an agile framework
Strong analytical skills with experience using experimentation and performance data to drive optimization
Demonstrated ability to influence and collaborate cross-functionally
Experience partnering with marketing, product, and engineering teams
Excellent communication, strategic thinking, and stakeholder management skills
Experience managing and mentoring a direct report

Benefits

Comp & perks

medical, dental, vision, prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave