Campaign Manager – Conversion

Dotdash Meredith

Campaign Manager supporting conversion marketing strategy across PEOPLE marketing channels. Managing onsite and in-app campaigns to drive user acquisition and subscription growth.

Posted 7/12/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing marketing campaigns focused on user acquisition and subscription growth, with strong analytical skills for performance tracking and optimization. Proficient in managing cross-functional collaboration and project management to ensure timely and effective campaign delivery.

Highest-signal resume keywords

Campaign Execution ManagementConversion OptimizationUser Acquisition StrategyAnalytical ProficiencyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign OptimizationSubscription MarketingCustomer AcquisitionPerformance Tracking

Soft Skills

Attention to DetailOrganizational SkillsWritten CommunicationVerbal Communication

Tools & Technologies

PianoDigiohLookerWunderkindBrazeIterable

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Communications

Industry Keywords

Onsite TargetingSegmentationGrowth StrategyMarketing Operations

About the role

Key responsibilities & impact

Support and execute the conversion marketing strategy across PEOPLE onsite and in-app marketing.
Manage and execute onsite and in-app marketing campaigns that drive user acquisition and subscription growth.
Execute campaigns from concept through launch, coordinating cross-functionally to ensure projects are delivered on time, on brand, and optimized for performance.
Work closely with Product, Marketing, Design, Marketing Operations, App team, Data team and Brand leadership.
Create and project manage the development and optimization of onsite and in-app marketing programs.
Coordinate deployment and monitoring of onsite and in-app campaigns.
Monitor and report on campaign KPIs using tools such as Piano, Digioh, Looker, and other dashboards.

Requirements

What you’ll need

Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
3-5 years of hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
Proven ability to manage end-to-end campaign execution, including QA, deployment, and performance tracking.
Knowledge of onsite targeting/segmentation and campaign optimization.
Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
Analytical proficiency in reviewing performance data and making recommendations for improvement.
High level of organization and attention to detail, with experience managing multiple priorities.
Excellent written and verbal communication skills.
Comfort working in a highly matrixed, cross-functional environment.

Benefits

Comp & perks

medical, dental, vision, prescription drug coverage
unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance