Senior Manager, Social Media Content

Dorskin

Senior Manager leading social media content strategy for Share Our Strength brands. Engaging audiences and managing influencer partnerships to inspire action against childhood hunger.

Posted 7/11/2026full-timeRemote • District of Columbia, Washington • 🇺🇸 United StatesSenior💰 $82,000 - $91,000 per yearWebsite

About the role

Key responsibilities & impact

Lead the creation, management, and execution of organic social media content strategy for Share Our Strength's brands across Instagram, Facebook, X/Twitter, Threads, TikTok, LinkedIn, and BlueSky, in both static and video formats
Adapt content strategy for organizational priority campaigns, social-first moments, rapid response, and platform-specific opportunities as algorithms and audience behaviors evolve
Direct, oversee, and maintain standards for brand voice, tone, and visual identity across all social channels
Develop and implement holistic social media content strategy balancing brand storytelling, measurable impact, and ROI-driven tactics that drive engagement and awareness
Leverage analytics to extract insights, identify trends, and continuously inform strategy
Manage a team of content creation supporters through a digital vendor to increase capacity and support for social content, managing project work including social media copywriters, app/platform representatives, and production partners
Partner with colleagues to support Share Our Strength's work to be a diverse and inclusive organization, and ensure this value is embedded in the organization and throughout our work
Serve as lead rapid response content producer for social-first video content, including TikToks, Instagram Reels and live-stream coverage (as needed), bringing authentic, engaging energy that reflects the brand's voice
Produce and edit short-form social video content, including stitching together relevant news clips, trending audio, and organizational moments into timely, platform-native formats (comfort with in-app editing tools, CapCut, Adobe Premiere Pro, Express, Slate or similar is sufficient)
Develop on-the-ground content plans for events, travel to organizational events, storytelling content collection opportunities, and campaign activations to capture live content and provide real-time social coverage across platforms
Manage and set strategy for all organic content creator and influencer relationships in close coordination with the Senior Director of Innovative Partnerships and Community Growth and the Associate Director of Talent Partnerships to build a cohesive influencer marketing strategy
Build and nurture relationships with influencers, content creators, and brand ambassadors to expand brand awareness, reach, and mission impact, treating creators not as channels but as strategic partners and message experts.

Requirements

What you’ll need

Bachelor's degree preferred but not required, or equivalent professional and work experience
4-7 years of experience in social media content creation with demonstrated progression in scope and responsibility
Experience engaging audiences through Facebook, Twitter, Instagram, LinkedIn, and TikTok (a plus) with an understanding of social media metrics
Hands-on experience with short-form video editing using mobile-first tools (CapCut, Adobe Express, in-app editors) and/or desktop tools; full video production experience is not required
Deep familiarity with Instagram, TikTok, Facebook, X/Twitter, LinkedIn, and emerging platforms, with strong understanding of platform algorithms and metrics
Experience managing influencer relationships and building long-term creator partnerships
Proficiency with Sprout Social, Asana, Keyhole, Facebook Business Suite, and/or Google Analytics strongly preferred
Outstanding interpersonal and relationship management skills, including strong judgment and emotional intelligence
Familiarity with issue advocacy and political campaign experience is valued
Excellent written and oral communication skills; experience presenting to high-level audiences
Demonstrated ability to work independently on multi-step, detail-oriented projects in a fast-paced, fluid environment
Experience covering live events for social media planning, capturing, and posting in real time (nice to have)
Genuine interest in anti-hunger and anti-poverty issues.

Benefits

Comp & perks

health insurance
dental insurance
vision insurance
retirement
wellness benefits
paid time off (vacation leave, sick leave, personal leave, holiday, parental leave, bereavement leave, military leave, and jury duty leave)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Social Media Content CreationVideo ProductionContent Strategy DevelopmentAudience EngagementProject Management

Soft Skills

Emotional IntelligenceWritten and Oral CommunicationJudgment