Web Product Manager

Web Product Manager at Doppel, focusing on B2B growth marketing strategies. Own the strategy and evolution of high-impact web experiences.

Posted 7/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $170,000 per yearWebsite

Tools & technologies

WordPress

Key responsibilities & impact

Audit our current site and identify gaps across product, features, use cases and industry pages.
Define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs.
Manage the web properties as a product, balancing immediate marketing needs with long-term technical and strategic health.
Translate product positioning and messaging into compelling, web-native experiences.
Collaborate with PMM to refine narratives, ensuring they are clear, differentiated, and effective in a digital context.
Lead the creation of new pages from concept to launch, shaping content, defining structure, and developing wireframes.
Ensure all new pages meet best practices for performance, accessibility, and SEO.
Work closely with Design and Web Engineering to bring pages to life, ensuring projects move efficiently from idea to launch.
Evaluate page performance using tools like Google Analytics, heatmaps, and A/B testing platforms.

What you’ll need

6+ years of experience as a Web Product Manager, or Digital Experience role, specifically focused on B2B marketing or growth.
Proven track record of defining, launching, and optimizing high-traffic, high-impact marketing websites.
Strong understanding of web design principles, user experience (UX), and conversion rate optimization (CRO) methodologies.
Proficiency with web analytics (e.g., Google Analytics 4) and A/B testing tools (e.g., Optimizely, VWO).
Excellent communication skills with the ability to bridge the gap between marketing strategy, design aesthetics, and technical feasibility.
Experience with CMS platforms (e.g., Webflow, WordPress, headless CMS) and SEO best practices.
A bias for action and a demonstrated ability to take projects from vague concepts to polished, measurable results.

Comp & perks

Meaningful equity so you share in Doppel’s success
Remote first culture with flexibility built in
Ownership & Impact: You’ll have the autonomy to shape our advocacy strategy and build the blueprint for how we highlight customer success.
A High-Performance Culture: We offer a remote-first environment that values intellectual curiosity, rapid execution, and a healthy work-life balance.
Flexible PTO, comprehensive health benefits, parental leave, and more
A high growth environment where your work has immediate impact and visibility