Associate Manager, Consumer Lifecycle Marketing

DoorDash

Consumer lifecycle marketer owning DoorDash’s new-user onboarding strategy. Improving retention through personalized, multi-channel campaigns, experimentation, analytics, and budget management.

Posted 8/7/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $108,800 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in consumer onboarding strategy, utilizing CRM platforms and data-driven decision-making to enhance customer engagement and retention. Capable of managing budgets and collaborating with cross-functional teams to optimize onboarding processes and performance metrics.

Highest-signal resume keywords

Lifecycle MarketingCRM PlatformsData AnalysisBudget ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Onboarding StrategyKPI DefinitionPerformance ReportingStructured TestingFunnel Analysis

Soft Skills

Ownership MindsetHigh Agency

Tools & Technologies

BrazeIterableSalesforce Marketing Cloud

Industry Keywords

Retention MarketingCustomer AttributesBehavioral SignalsChannel SequencingPersonalization

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the new consumer onboarding strategy from sign-up through habituation, including milestones, trigger logic, channel sequencing, and success metrics
Continuously improve onboarding programs using structured testing and learning
Expand onboarding touchpoints across push, SMS, in-app, and other channels
Introduce personalization using customer attributes, behavioral signals, and segment data
Manage onboarding-channel budgets and make performance-based investment decisions
Define KPIs, establish performance-reporting cadence, and surface strategic insights
Partner with Product, Analytics, and Operations on onboarding definitions, data access, and new surface opportunities

Requirements

What you’ll need

4–6+ years of experience in lifecycle, CRM, or retention marketing
Strong technical depth
Deep familiarity with CRM platforms such as Braze, Iterable, or Salesforce Marketing Cloud
Experience executing across email, push, SMS, and in-app channels
Ability to run structured experiments and interpret results
Experience managing a marketing budget and making performance-based investment decisions
Ability to diagnose funnel breakdowns using data and create improvement plans
Ability to collaborate cross-functionally with Product, Analytics, and Operations
High agency and an ownership mindset

Benefits

Comp & perks

Equity grants
401(k) plan with employer matching
16 weeks of paid parental leave
Wellness benefits
Commuter benefits match
Paid time off
Paid sick leave
Medical benefits
Dental benefits
Vision benefits
11 paid holidays
Disability insurance
Basic life insurance
Family-forming assistance
Mental health program
Flexible paid time off/vacation for salaried roles
80 hours of paid sick time per year for salaried roles
Premium healthcare
Wellness expense reimbursement