Senior Associate, Consumer Retention Marketing

DoorDash

Lifecycle marketer owning CRM strategy and campaign execution for Canadian seasonal occasions. Collaborating cross-functionally to drive customer engagement and order volume during peak moments

Posted 6/25/2026full-timeRemote • 🇨🇦 CanadaSenior💰 CA$87,000 - CA$108,500 per yearWebsite

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Own CRM campaign strategy for Canadian Occasions — develop and execute occasion-specific lifecycle programs across email, push, in-app, and SMS that drive customer engagement and order volume during key seasonal and cultural moments
Build end-to-end campaigns — manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis within Braze
Partner cross-functionally — collaborate with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams to deliver cohesive, high-impact occasion campaigns
Analyze and iterate — review campaign performance with analytics partners, identify trends, and make data-informed recommendations to continuously improve occasion strategies
Connect occasions to lifecycle journeys — work with Lifecycle Marketing Managers to ensure customers acquired or reactivated during Occasions are retained through ongoing lifecycle programs
Stay current on best practices — monitor emerging trends in CRM, email, push, and SMS marketing and share learnings with the broader team

Requirements

What you’ll need

4+ years of experience in CRM, email, or lifecycle marketing
Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud)
Experience launching end-to-end lifecycle or promotional campaigns, including audience segmentation, targeting, QA, and performance analysis
Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs
Strong written and verbal communication skills
Experience collaborating cross-functionally with creative, analytics, and product or strategy teams
Comfort navigating ambiguity and adapting plans based on performance learnings or shifting business priorities
Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope) is a plus
Bachelor's degree or equivalent experience

Benefits

Comp & perks

Paid time off
Paid parental leave
Wellness benefit
Several paid holidays
Medical benefits
Dental benefits
Vision benefits
Disability insurance
Basic life insurance
RRSP with employer match
Mental health program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM marketingemail marketinglifecycle marketingaudience segmentationtargetingcampaign performance analysisSQLHTMLdata visualizationmarketing automation

Soft Skills

communicationcollaborationadaptabilitydata interpretationstrategic thinkingproblem-solvingcreativityanalytical skillsproject managementteamwork