Paid Media Manager – Marketing Campaigns

Dominion Financial

Paid Media & Marketing Campaign Manager overseeing multi-channel marketing campaigns for real estate investment lender. Focus on Google Ads, Meta Ads, and performance optimization across platforms.

Posted 6/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end.
Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation.
Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals.
Leverage AI-powered platform features and tools to improve efficiency and creative testing.
Execute email campaigns, including segmentation, A/B testing, deployment, and reporting.
Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking.
Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting.
Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans.
Build/maintain performance dashboards and reports across all channels for Marketing leadership.
Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met.

Requirements

What you’ll need

3–5+ years of multi-channel marketing campaign management with direct budget and performance ownership.
Hands-on experience with Google Ads (Search, Display, and/or Performance Max).
Hands-on experience administering Meta Ads Manager, including Special Ad Category setup and compliance.
Comfortable adopting and integrating AI tools into day-to-day marketing workflows.
Strong analytical, project management, and communication skills.
Google Ads or Meta Blueprint certification (preferred).
Experience in financial services, mortgage, or other regulated industries (preferred).
Bachelor's degree in Marketing, Business, Communications, or equivalent experience (preferred).
Experience managing direct mail programs, affiliate campaigns, and event marketing support (preferred).
Experience with email marketing platforms (preferred).

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
401(k)
401(k) matching
Paid time off
Company outings & social events
Virtual events
Professional development and AI training opportunities
Access to leading AI tools, including Claude
Companywide competitions and raffles
Personal Financial Workshops
Orioles Season Tickets

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsMeta AdsPerformance MaxA/B testingKPI monitoringEmail marketingDirect mail programsCampaign managementBudget managementPerformance reporting

Soft Skills

Analytical skillsProject managementCommunication skills

Certifications

Google Ads certificationMeta Blueprint certification