Social Media Intern
E.L.F. BEAUTY
Director, Social Media
Dolls Kill
full-time
Posted on:
Location Type: Hybrid
Location: Oakland • California • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Define our social content strategy end-to-end; including concepting and pitching ideas, directing content creation, copy, campaign management and community
- Develop and manage social editorial calendar across all social channels ( Instagram, Facebook SnapChat, YouTube, Pinterest, Twitter, Others)
- Work cross-functionality to align social strategy around the merchandising calendar, major marketing initiatives, store and experiential events
- Partner with Creative Team on shaping, creating and executing content; own content briefs and collaborate to bring them to life
- Lead a team of managers, supervisors and associates, building skills and developing careers.
- Be the voice of the brand, leverage social channels to build deeper customer relationships and grow our organic community
- Manage a social media team and the influencer marketing team, who are responding to customers that engage with on our feeds, like/comment on content posted by influencers or through our hashtags
- Lead social listening - partner with Customer Service to resolve customer issues and provide relevant feedback to marketing, brand and product teams
- Manage User-Generated-Content; build the team and monitor all UGC submissions, tag with relevant product, implement reporting tools, maximize catalog coverage
- Own goals / KPIs for organic social including follower growth, engagement, customer acquisition, community building and revenue
- Measure and report on performance using in-house analytics and third-party tools; share insights and results with cross-functional and exec stakeholders on ongoing basis
- Aid paid social team in identifying top organic performers; relay trends and insights to inform our paid strategy
Requirements
- 5+ years of experience managing social media for a direct to consumer brand
- Experience in fashion or e-commerce preferred
- Deep understanding of and passion for the brand, our customer and our voice
- A social media native- you’re tapped into the latest trends on social and able to adapt new tools / channels quickly
- Possess a strong understanding of the customer mindset, you have empathy and a dedication to great customer experiences
- Success with both planned and in the moment reactive content creation and distribution. You can easily move between a calendared doc, to real time curation
- Excellent verbal, written communication, organization project management, analytical and time management skills
- Familiarity with social media analytics and measurement tools; ability to distill insights from several sources into strategic learnings
- High level of proficiency with Microsoft Office, Excel and Powerpoint / Keynote
- Management experience required; proven ability to build and motivate teams
Benefits
- Applicant and Candidate Privacy Notice
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
social media managementcontent creationcampaign managementsocial listeninganalyticsperformance measurementuser-generated content managementKPI managementreactive content creationproject management
Soft skills
communicationorganizationanalytical skillstime managementempathyteam buildingleadershipcreativityadaptabilitycustomer experience focus
