Performance Marketing Manager, Paid Media

Dolead

Performance Marketing Manager optimizing Google and Meta campaigns for Dolead, which turns paid media into measurable sales pipeline. Analyzing performance, running experiments, and driving advertiser portfolio growth in Boston’s hybrid North American team.

Posted 8/8/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid acquisition campaigns across platforms like Google Ads and Meta, with a strong analytical mindset to translate data into actionable recommendations. Proven ability to handle multiple campaigns and accounts while collaborating with cross-functional teams to drive growth initiatives.

Highest-signal resume keywords

Google Ads ManagementMeta Ads KnowledgePerformance Marketing ExperienceAnalytical MindsetCampaign Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid AcquisitionData AnalysisCPL ManagementCPA ManagementCVR ManagementROAS ManagementLead GenerationCampaign ManagementPerformance ReviewForecasting

Soft Skills

CollaborationProblem-SolvingCommunicationOwnershipAdaptability

Tools & Technologies

CRMTikTok AdsTaboolaOutbrainPerformance Marketing Tools

Industry Keywords

Growth MarketingPerformance-Driven AcquisitionMarket ConditionsCompetitor AnalysisAcquisition Trends

About the role

Key responsibilities & impact

Manage and optimize paid acquisition campaigns across Google Ads and Meta, with exposure to TikTok, Taboola or Outbrain depending on the portfolio
Monitor key performance indicators and identify meaningful changes in performance
Investigate performance issues across channels, creatives, landing pages, offers, tracking and market conditions
Translate analysis into clear recommendations and prioritized actions for the growth squad
Support growth plans alongside Performance Marketing and Customer Success teams
Build and run structured experiments across creatives, audiences, offers, landing pages and channel mix
Work closely with Paid Acquisition specialists to improve campaign execution and share learnings across accounts
Contribute to forecasting, performance reviews and regular reporting on portfolio health
Monitor competitors, platform developments and acquisition trends to identify new opportunities
Build a strong understanding of clients’ businesses, funnels and growth challenges
Progressively take ownership of performance and growth initiatives

Requirements

What you’ll need

4–6+ years of experience in performance marketing, paid acquisition or growth marketing in a data-driven environment
Strong hands-on experience with Google Ads
Good working knowledge of Meta Ads
Comfort working with CPL, CPA, CVR, ROAS and revenue-related KPIs
Strong analytical mindset and ability to understand performance changes
Experience running tests across campaigns, creatives, audiences or landing pages
Ability to manage several campaigns, markets or accounts simultaneously
Ability to turn data into actionable recommendations
Experience in lead generation or other performance-driven acquisition models is nice to have
Experience managing multiple client accounts, particularly in an agency or portfolio environment, is nice to have
Exposure to TikTok Ads, Taboola, Outbrain or other paid acquisition channels is nice to have
Experience with CRM, offline conversion or lead-quality data is nice to have
Experience working directly with Google or Meta representatives is nice to have

Benefits

Comp & perks

Transportation costs: reimbursement up to $100/month
Healthcare (AETNA) individual & family - medical, dental, and vision plan
Retirement Plan (401K)
Flexible vacation time to promote a healthy work-life balance
Flexible remote policy: up to 2-3 days/week (if you’re based in the Greater Boston area)
Diverse & multicultural environment: +13 nationalities represented
Team events (Boston + global)