Digital Experiences Lead – Contract

Dolby Laboratories

Digital Experiences Lead at Dolby defining and executing the global digital strategy. Collaborating with teams to drive measurable performance and engagement in digital channels.

Posted 4/25/2026contractBurbank • California • 🇺🇸 United StatesSenior💰 $100 - $140 per hourWebsite

About the role

Key responsibilities & impact

Partner with stakeholders to help shape Dolby’s global front-of-house digital strategy across website, email, campaigns, and owned digital surfaces.
Contribute to the development of content pillars, audience frameworks, editorial standards, and experience guidelines.
Own workstreams focused on building scalable governance models, playbooks, and operating standards for global execution.
Ensure Dolby’s digital ecosystem delivers cohesive storytelling while supporting localized market needs.
Drive improvements to content systems including shared libraries and modular content approaches that improve efficiency and reuse.
Partner closely with Social and CRM to align shared content pillars, creative asset usage, and audience messaging frameworks.
Use SEO and GEO (Generative Engine Optimization) insights to inform content strategy and editorial planning, helping ensure content is discoverable, relevant, and optimized for evolving search and AI-driven discovery experiences.
Own digital activation workstreams for global campaigns, ensuring coordinated execution across websites, email, and native applications.
Partner with Regional Marketing, Creative, social channel teams, CRM, and Campaign teams to translate strategy into actionable execution plans.
Coordinate during campaign planning to align timing, messaging, and audience journeys across channels.
Help define integrated activation models that connect social discovery, email engagement, and owned digital experiences into cohesive customer journeys.
Identify gaps and inefficiencies in digital activation workflows and implement continuous improvement initiatives.
Develop and operationalize KPI frameworks and performance measurement standards across digital programs.
Own dashboard development and reporting cadences that provide visibility into global and regional performance.
Drive experimentation and optimization initiatives including A/B testing, CRO, and content performance analysis.
Translate insights into recommendations that inform strategy refinement and execution improvements.
Monitor organic performance trends including search visibility, keyword performance, and AI-driven discovery signals, and translate insights into content optimization and experience improvement opportunities.

Requirements

What you’ll need

5–10+ years of experience in digital marketing, digital experience strategy, content operations, or performance marketing.
Experience owning cross-functional initiatives or programs.
Strong understanding of digital experience best practices and performance measurement frameworks.
Experience working with CMS platforms and digital publishing workflows.
Ability to balance strategic thinking with hands-on execution.
Strong communication and collaboration skills.

Benefits

Comp & perks

Excellent compensation and benefits
Flex Work approach that is truly flexible to support where, when, and how you do your best work.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcontent operationsperformance marketingSEOGEOA/B testingCROKPI frameworkscontent performance analysisdigital experience strategy

Soft Skills

communicationcollaborationstrategic thinkinghands-on execution