Marketing Manager

Dogtopia

NSO Marketing Manager leading integrated marketing strategies for Dogtopia's new store openings across the U.S. Collaborating with franchisees and cross-functional teams to drive customer acquisition and franchise growth.

Posted 7/28/2026full-timeRemote • Arizona • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that drive brand awareness and customer acquisition, with a strong focus on campaign planning, performance marketing, and project management. Proven ability to lead New Store Openings and support franchisees through effective marketing initiatives and resource allocation.

Highest-signal resume keywords

Integrated Marketing StrategiesCampaign PlanningPerformance MarketingProject ManagementCustomer Acquisition

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign PlanningPerformance MarketingAnalyticsOptimizationProject ManagementCustomer Acquisition InitiativesMulti-Channel CampaignsLocalized Marketing ProgramsMarket Expansion Initiatives

Soft Skills

CommunicationOrganizational SkillsPresentation SkillsRelationship BuildingInfluencing Stakeholders

Tools & Technologies

CRM PlatformsMarketing AutomationPaid MediaLocal SEOGoogle Business ProfileWebsite ManagementDigital Analytics

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

FranchiseMulti-Unit RetailHospitalityService BrandsConsumer Brands

About the role

Key responsibilities & impact

Lead Dogtopia's end-to-end New Store Opening marketing strategy in partnership with the NSO team.
Develop and execute integrated marketing strategies that drive brand awareness, lead generation, Founding Member sales, Meet & Greet bookings and enrollment.
Define campaign objectives, promotional strategies, media investment recommendations, and performance targets while maximizing marketing effectiveness and ROI.
Translate enterprise marketing initiatives into scalable launch strategies, repeatable playbooks, and best practices.
Recommend and evaluate testing strategies to optimize messaging, offers, creative, audience targeting, channel mix, and customer acquisition performance.
Develop localized marketing strategies using customer insights, competitive intelligence, market trends, and local search demand.
Oversee marketing budgets recommendations, media investments, and resource allocation to maximize campaign performance and return on investment.
Serve as the strategic marketing partner for franchisees throughout the New Store Opening process, providing leadership, coaching, and ongoing support.
Ensure campaigns, creative assets, digital platforms, customer communications, and promotional materials are accurate, on brand, and delivered on schedule.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field.
5–7+ years of progressive marketing experience leading integrated marketing strategies, customer acquisition initiatives, and multi-channel campaigns.
Proven success managing complex projects, cross-functional initiatives, agency partnerships, and marketing budgets.
Strong expertise in campaign planning, performance marketing, analytics, and optimization.
Exceptional project management, communication, organizational, and presentation skills with the ability to build relationships and influence stakeholders across all levels.
Experience in franchise, multi-unit retail, hospitality, service, or consumer brands.
Experience leading New Store Openings, localized marketing programs, or market expansion initiatives.
Working knowledge of CRM platforms, marketing automation, paid media, local SEO, Google Business Profile, website management, and digital analytics.

Benefits

Comp & perks

Competitive salary and performance-based incentives.
Health, dental, and vision insurance.
401(k) retirement plan.
Opportunities for professional development and career advancement.
10 paid holidays.
2 weeks paid vacation.
$1,000 annual health and wellness cash benefits for gym membership or healthcare.