Dodge Construction Network

Director, Enterprise Demand Generation

Dodge Construction Network

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the strategy and execution of enterprise demand generation and ABM programs
  • Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)
  • Build a full-funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers
  • Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans
  • Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments
  • Orchestrate multi-channel plays across:
  • LinkedIn, account-based media, other relevant paid platforms
  • Events and roundtables
  • SDR/BDR outbound coordination
  • Personalized nurture and content
  • Leverage intent data and engagement signals to trigger timely account engagement
  • Drive measurable improvements in:
  • Target account engagement
  • Pipeline creation and influence
  • Conversion rates across funnel stages
  • Sales cycle velocity and deal size
  • Build programs that support both early-stage awareness and late-stage deal acceleration
  • Expand beyond traditional channels to build a more diversified enterprise funnel
  • Test and scale channels such as:
  • Account-based paid media
  • Industry partnerships and sponsorships
  • Vertical-specific campaigns and content
  • Continuously optimize messaging, offers, and conversion paths
  • Define and track core enterprise KPIs:
  • Account engagement and penetration
  • Pipeline created and influenced
  • Conversion by stage and segment
  • Partner with RevOps to build clear reporting, attribution, and insights
  • Establish a culture of testing, learning, and continuous optimization

Requirements

  • 8–10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
  • Proven ability to build or significantly evolve demand generation programs tied to pipeline
  • Experience working closely with Enterprise Sales and SDR/BDR teams
  • Comfortable owning strategy while also executing key programs directly
  • Strong understanding of complex buying committees and long sales cycles
  • Data-driven and analytical, with the ability to turn insights into action
  • Experience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platforms
  • Strong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in-market signals
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketing (ABM)pipeline creationconversion rate optimizationdata analysisaccount engagementsales cycle managementcampaign developmentKPI trackingpersonalization strategies
Soft Skills
strategic thinkingcollaborationcommunicationanalytical skillsleadershipproblem-solvingadaptabilitycreativityproject managementcontinuous optimization