Dodge Construction Network

VP, Performance Marketing

Dodge Construction Network

full-time

Posted on:

Location Type: Remote

Location: United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Define and lead the end-to-end performance marketing strategy aligned to revenue, ARR and pipeline goals for both SMB and Enterprise segments
  • Own and optimize the full funnel—from awareness and engagement through demand capture to conversion and expansion
  • Collaborate cross-functionally with Sales, SDR/BDR, RevOps, Product and Finance to ensure campaign execution is aligned with funnel goals, revenue outcomes, and attribution
  • Build and oversee the experimentation framework—constantly testing, iterating and improving channel mix, creative, offers, landing pages and flows
  • Develop and operationalize our target account universe (TAM) including segmentation, tiering (1:1, 1:few, 1:many), data enrichment, intent signals and account scoring
  • Design and execute multi-channel account-based plays (digital advertising, paid search, social, targeted events, direct outreach) mapped to buying stage and account engagement
  • Establish and own metrics for ABM success—account engagement lift, pipeline influence, conversion velocity, deal size, number of engaged target accounts, and ROI by tier
  • Partner with the SDR/BDR function to create the strategy that ensures account outreach is coordinated, measurable and tied to performance outcomes
  • Lead performance across key channels: paid search (SEM/Google/Bing), paid social (LinkedIn, Facebook, X/Twitter, YouTube), SEO/organic growth, digital and field events, and account-based media. Work closely w/ SDR/BDR organization to ensure all of the above is coordinated
  • Ensure integration and alignment between brand, product and performance marketing efforts for cohesive messaging and conversion
  • Oversee landing page optimization, conversion rate optimization (CRO), funnel analytics, and paid media execution with rigorous tracking and reporting
  • Build, mentor and scale a high-performing in-house marketing operations/analytics team and channel specialists
  • Identify and implement the tech stack required to deliver against the vision, from conversion rate optimization to data enrichment to AI-driven campaign management at scale
  • Set up clear KPIs, dashboards and reporting frameworks—ensuring transparency up, down and across the business
  • Develop and implement an attribution process to ensure robust understanding of key contributors to funnel outcomes
  • Manage agency and vendor relationships as required, ensuring high ROI and performance accountability
  • Foster a culture of accountability, continuous improvement, experimentation, and data-driven decision-making

Requirements

  • 12+ years of progressive marketing experience, with at least 5+ years in senior leadership roles overseeing demand generation, preferably also leading an SDR inbound & outbound team
  • You’ve built or scaled a world-class demand generation and ABM engine in a B2B technology/SaaS environment—owned full funnel from top of funnel to closed revenue
  • You can point to quantifiable benchmarks: e.g., engagement lift of target accounts (+X %), pipeline influenced growth year-over-year (+Y %), paid channel conversion improvements, CAC reduction or LTV increase
  • You are fluent in marketing tech stacks (e.g., Salesforce, Marketo/HubSpot, 6sense/Demandbase, LinkedIn Ads, Google Ads, Drift/Qualified) and know how to translate data into action
  • You bring operational rigor and strategic vision in equal measure—you create scalable playbooks, not one-off campaigns
  • Inspirational leader with a track record of building high-performance teams and influencing cross-functional stakeholders at the executive level
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketing strategydemand generationaccount-based marketing (ABM)conversion rate optimization (CRO)funnel analyticsdata enrichmentattribution processcampaign managementmulti-channel marketingsegmentation
Soft Skills
leadershipcollaborationstrategic visionoperational rigorinfluencing stakeholdersmentoringaccountabilitycontinuous improvementdata-driven decision-makingcreativity