Senior Director, Product Marketing
Dodge Construction Network
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Define product positioning, messaging, and go-to-market narrative for Dodge Construction Network’s products
- Develop persona-based messaging for key audiences
- Partner with Product to translate complex data-driven capabilities into clear value propositions
- Establish social proof and market validation through customer stories and advocacy programs
- Build high-impact sales enablement tools and collaborate with Sales leadership
- Generate product launch campaigns and retention programs
- Establish clear KPIs that measure the impact of product marketing
Requirements
- 10+ years of progressive B2B marketing experience
- 5+ years in product marketing leadership roles
- Experience in a data & analytics, SaaS, or technology company
- Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred)
- Exceptional ability to translate technical capabilities into simple, differentiated, and compelling stories
- Proven success building and optimizing sales enablement and retention programs
- Strong understanding of competitive positioning and objection handling
- Skilled communicator and collaborator—adept at influencing executive stakeholders
Benefits
- Comprehensive benefits
- Market competitive salary
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingproduct marketingdata-driven capabilitiessales enablementretention programscompetitive positioningobjection handlingKPI measurement
Soft skills
communicationcollaborationinfluencingstorytelling
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in CommunicationsMBA