Director of Ecommerce

Doc's Diesel

Director of Ecommerce managing site performance, conversion rate, and campaign execution at Doc's Diesel. Overseeing a high-output ecommerce team to optimize the Shopify DTC channel.

Posted 7/8/2026full-timeRemote • Ohio • 🇺🇸 United StatesLead💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in ecommerce performance management, focusing on conversion rate optimization and revenue growth through strategic execution and team leadership. Proficient in utilizing Shopify and analytics tools to enhance customer journey and site effectiveness.

Highest-signal resume keywords

Ecommerce ExperienceShopify ExpertiseConversion Rate Optimization (CVR)A/B Testing ProficiencyTeam Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate Optimization (CVR)Average Order Value (AOV)Customer Lifetime Value (LTV)Marketing Efficiency Ratio (MER)Return on Ad Spend (ROAS)Shopify Theme ManagementEcommerce Metrics AnalysisOn-Site Revenue ManagementFriction Point IdentificationCampaign Execution

Soft Skills

Strategic PlanningExecutionTeam DevelopmentCollaborationCommunication

Tools & Technologies

ShopifyGoogle Analytics 4 (GA4)Triple WhaleA/B Testing ToolsHeatmapsSession Recordings

Industry Keywords

Direct-To-Consumer (DTC)EcommerceSite PerformanceCustomer JourneyMerchandising

About the role

Key responsibilities & impact

Own site performance, conversion rate optimization, and on-site campaign execution across DTC channel
Manage a small, high-output ecommerce team
Ensure the site is always ready to convert: optimized, merchandised, and aligned to every campaign
Own Shopify CVR, AOV, and on-site revenue as primary KPIs
Lead structured A/B testing across PDPs, landing pages, collections, and checkout flow
Identify and eliminate friction points in the customer journey using analytics
Coordinate with the creative team on asset delivery timelines and on-site placement
Own the ecommerce marketing calendar from a site-execution standpoint

Requirements

What you’ll need

5+ years of ecommerce experience with at least 3 years in a Shopify-primary DTC environment
Proven, measurable track record improving CVR and AOV for a physical product brand
Hands-on experience managing and developing direct reports (designers, listing managers, or similar)
Deep Shopify expertise: theme management, app ecosystem, analytics, merchandising, and storefront optimization
Strong command of ecommerce metrics: CVR, AOV, LTV, MER, ROAS, and contribution margin
Proficiency with A/B testing tools, heatmaps, session recordings, and analytics platforms (GA4, Triple Whale, or equivalent)
Ability to operate as both strategist and executor: you build the plan and you get it done

Benefits

Comp & perks

Health, Vision, Dental, and Life Insurance offerings (available after 60 days of employment)
Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
PTO (available after 60 days of employment)
Company-sponsored employee-only YMCA membership (available after 60 days of employment)
No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available after 90 days)
Opportunities for growth within a rapidly scaling ecommerce organization