Marketing Strategist
Do You Convert
full-time
Posted on:
Location Type: Remote
Location: Texas • United States
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About the role
- Manage the creation of campaigns based on stated goals of client
- Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features
- Track, report, and analyze website analytics on all social campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and images for all social campaigns to maximize ad spend ROI
- Coordinate with individual builder partner requests and goals
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor SEM campaigns
- Identify SEO opportunities based on SEM data and results
- Edit and update existing email marketing templates
- Regular analysis and reporting of research findings
- General support and assistance for our builder partners
Requirements
- Home builder experience required
- 3+ years of proven digital marketing experience and success driving traffic that converts
- 2+ years of previous experience with both paid search and social advertising
- Experience with Google Analytics - experience with Google Data Studio a plus
- Strong analytical, technical, and written communication skills
- Willingness to learn from our proven team members and also an ability to self-teach when provided with great resources to draw from
- Organized and driven approach to your career
Benefits
- Flexible working arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingpaid searchsocial advertisingSEOSEMwebsite analyticsemail marketingdata analysiscampaign managementROI optimization
Soft Skills
analytical skillstechnical skillswritten communicationorganizational skillsself-teachingdriven approachcollaborationproblem-solvingattention to detailadaptability