Business Development and Marketing Manager
DLA Piper
Transactions Business Development and Marketing Manager – Capital Markets and Public Company Advisory
DLA Piper
full-time
Posted on:
Origin: • 🇺🇸 United States • New York, North Carolina
Visit company websiteSalary
💰 $133,625 - $193,920 per year
Job Level
Mid-LevelSenior
About the role
- Support practice group and subgroup leaders in executing on BD and marketing initiatives and tracking progress against priorities.
- Monitor market developments to help identify opportunities for go-to-market strategies, client outreach and thought leadership.
- Develop a solid understanding of the practice group’s strengths to support creation of client-facing materials and positioning.
- Coordinate with senior team members and provide assistance on practice-specific campaigns and projects.
- Use business intelligence tools to support client targeting, lead tracking, and growth opportunities.
- Partner with communications and marketing colleagues on go-to-market initiatives and promotional campaigns.
- Leverage CRM and other tools to help manage business development pipelines and campaign outcomes.
- Collaborate across practice groups, sectors, and client teams to support integration and cross-practice marketing.
- Assist with pitch and proposal development, directories submissions, and the creation of awards content.
- Help plan and execute client-facing events and sponsorships aligned with the practice group’s strategic priorities.
- Support budget tracking and reporting to ensure marketing spend aligns with business goals.
- Contribute to department-wide initiatives including onboarding, CRM adoption, and experience management.
- Coordinate with recruiting and integration teams to support BD onboarding of new hires.
- Stay current on marketing technologies and contribute ideas to improve efficiency and impact.
- Other duties as assigned.
Requirements
- Bachelor's degree in Marketing, Communications, Business or related field.
- 5 years' sales/marketing experience in a professional services environment.
- Prior experience in law firm or professional services marketing is preferred.
- Strong written and verbal communication skills, with a focus on clarity, tone, and accuracy.
- Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
- Familiarity with litigation or disputes practices strongly preferred.
- Proficient in Microsoft Word, Excel, and PowerPoint.
- Experience with CRM platforms or marketing technologies is a plus.
- Ability to effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.
- Ability to work under pressure and manage competing demands in a fast-paced environment.
