Public Policy Manager
Persona
Senior Manager, Digital Campaigns – Disputes
DLA Piper
full-time
Posted on:
Location Type: Hybrid
Location: Palo Alto • California, District of Columbia, Virginia, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $146,349 - $232,701 per year
Job Level
Senior
About the role
- Collaborate with Disputes vertical marketing and business development teams, attorneys, and cross functional teams (communications, events, HR, client development) to drive impactful campaigns for the Disputes vertical.
- Collaborate with practices, sectors, communications, events, human resources, and client development teams to develop, execute and measure various brand, client, prospect, and talent acquisition campaigns and initiatives.
- Perform extensive research to gain in-depth knowledge of target audiences and customer personas within the Disputes vertical, including journey map development and researching business requirements.
- Manage the execution and measurement of paid social media and paid digital advertising efforts within priority Disputes campaigns.
- Manage digital campaign programs to support the scaling of the campaign function.
- Define key performance indicators, implement measurement and analytics methods and provide data-driven insights and recommendations to senior leadership and stakeholders for the Disputes vertical.
- Provide key data and analysis of campaign activities to relevant teams and senior firm leadership.
- Optimize campaigns in-flight, redirecting investment in channels and activities that drive the most impact.
- Review and analyze client feedback to inform future campaign strategy.
- Contribute actively to Digital Strategy & Brand team priority initiatives and Communication team initiatives.
- Provide input on existing processes and technology platforms and collaborate with IT to provide recommendations on automation, connectivity, and data insights.
- Lead efforts within the team to maintain playbooks and communicate best practices to consistently improve campaign results.
- Stay current on industry trends, emerging technologies, and best practices in digital marketing, with a focus on the disputes market.
Requirements
- Five plus years' experience focused on successfully designing and delivering integrated, multi-channel marketing campaigns that drive business results.
- Experience working within a complex, matrixed, legal or professional services organization preferred.
- Experience creating and promoting compelling content such as articles, social media content, infographics, podcasts and video, tailored to the business priorities of the Disputes vertical.
- Demonstrated experience designing and executing an integrated strategy and plan while working with peers across brand strategy, media relations, digital, social, search, events, alumni, pro bono, talent and internal communications.
- Experience managing budgets and optimizing outcomes based on campaign results.
- Excellent communication skills, including the ability to present and express ideas clearly and persuasively.
- Proven strategic thinking and savvy digital marketers able to lead and drive the strategy, development and execution of the digital marketing plan and emerging media initiatives.
- Knowledge of best-in-class marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management and analytics.
- Strong data and analytical mindset and an ability to set, measure and report on key performance indicators.
- Ability to coordinate multiple projects and set clear priorities.
- Strong attention to details and ability to work effectively in a fast-paced environment.
Benefits
- medical/dental/vision insurance
- 401(k)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
multi-channel marketing campaignsdigital marketingcontent creationcampaign measurementdata analysisbudget managementstrategic planningaudience researchperformance optimizationjourney mapping
Soft skills
communication skillsstrategic thinkingproject coordinationattention to detailpersuasive presentationcollaborationleadershipadaptabilityproblem-solvingtime management
