Associate Paid Media Director
Dixon Schwabl + Company
full-time
Posted on:
Location Type: Hybrid
Location: Victor • New York • United States
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Salary
💰 $70,000 - $96,000 per year
Job Level
About the role
- Lead the development of integrated, multi channel media strategies aligned with client objectives and business outcomes
- Serve as a senior media lead and escalation point for assigned accounts
- Present strategies, performance insights, and recommendations that support informed client decision making
- Ensure media plans are grounded in audience insights, clear measurement frameworks, and defined KPIs
- Direct planning, buying, budget allocation, and optimization across digital, traditional, and programmatic channels
- Partner with Analytics to design testing approaches and translate results into actionable recommendations
- Maintain oversight of pacing, performance trends, and budget stewardship to ensure accountability and impact
- Collaborate with Account, Creative, Strategy, and Analytics teams to align media plans with broader brand and campaign initiatives
- Mentor and develop media planners, buyers, coordinators, and specialists
Requirements
- 6 to 8 plus years of media planning and buying experience across digital and or traditional channels
- Demonstrated experience leading complex, multi channel media programs and managing significant budgets
- Proven experience mentoring or managing media team members
- Strong understanding of media strategy, audience development, measurement, and optimization
- Experience guiding performance analysis and translating insights into actionable recommendations
- Experience with key media platforms such as Google Ads, GMP, Meta, DSPs, Strata, Nielsen, and Comscore
- Strong analytical, organizational, and problem solving skills in a fast paced environment
- Excellent communication and presentation skills with the ability to clearly articulate strategy and results
- Familiarity with attribution models, tracking technologies, and analytics platforms
- Bachelor’s degree in marketing, advertising, communications, business, or related field preferred
- Comfort leveraging AI tools and emerging technologies to improve efficiency and workflow effectiveness
Benefits
- Flexible hybrid work environment
- Comprehensive benefits to meet your needs
- Progressive PTO that allows you to take the time you need when you need it
- Professional development opportunities to keep you growing
- Diversity, equity, and inclusion learning and support for everyone
- Opportunities to create an impact in the communities we serve
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media planningmedia buyingaudience developmentmeasurementoptimizationperformance analysisbudget managementmulti channel media strategiesKPI definitiontesting approaches
Soft Skills
leadershipmentoringcommunicationpresentationorganizational skillsproblem solvingcollaborationaccountabilitystrategic thinkinginsight translation