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Demand Analyst – Trade Marketing, Pharmacy
Divulga Vagas - Consultoria. Increase product presence in the pharmacy retail channel through strategic sell-out initiatives, negotiations with distributors and chains, market analysis, and management of promotional campaigns.
About the role
Key responsibilities & impact- Increase product presence in the pharmacy retail channel through strategic sell-out initiatives, negotiations with distributors and chains, market analysis, and management of promotional campaigns.
- Align marketing objectives with commercial actions using digital tools, group-buy platforms and management systems to ensure effectiveness across the pharma channel.
- Expand the network of pharmacies participating in campaigns and promotional activities.
- Plan, negotiate, and execute commercial initiatives with distributors and pharmacy chains.
- Develop offer catalogs, incentive campaigns, sell-out activities, and point-of-sale (POS) materials.
- Register products, promotions, and offers on group-buy platforms and management systems (such as Webcompras, Gruppy, Linx Conecta, SULTS).
- Generate demand by educating client staff (training, demonstrations, usage guidance), presenting content clearly and engagingly both in person and digitally (e.g., videocast).
- Analyze market data, pricing, product performance, and consumer behavior.
- Participate in events, trade shows, and relationship-building activities.
- Present results via dashboards (Power BI and Advanced Excel).
- Provide internal support to sales, marketing, and customer service teams with a focus on execution and strategic alignment.
Requirements
What you’ll need- Bachelor's degree in Administration, Marketing, Pharmacy, Economics, or related fields.
- Previous experience in trade marketing / commercial area.
- Experience negotiating with distributors.
- Knowledge of market analysis.
- Availability to attend events, trade shows, and client visits.
- Nice to have: knowledge of the pharmaceutical sector or hospital products.
- Own vehicle.
- Valid driver's license (Category B).
Benefits
Comp & perks- Health insurance assistance
- Meal allowance
- Uniform
- Expense allowance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysisnegotiationpromotional campaignsoffer catalogsincentive campaignssell-out activitiespoint-of-sale materialsdata analysisPower BIAdvanced Excel
Soft Skills
communicationrelationship buildingtrainingpresentation skillsstrategic alignment
Certifications
Bachelor's degree