Senior Vice President – Global Marketing

Diversified

Senior Vice President of Global Marketing ensuring enterprise-wide marketing strategy aligns with growth priorities. Driving innovation and building a high-performing marketing function at Diversified.

Posted 7/30/2026full-timeRemote • 🌎 Anywhere in the World, 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in brand management, digital strategy, and demand generation, with a proven ability to develop and execute integrated marketing strategies that drive enterprise growth. Possesses strong leadership skills in building and scaling global marketing functions, particularly in technology and professional services sectors.

Highest-signal resume keywords

Brand ManagementDemand GenerationAccount-Based Marketing (ABM)Digital StrategyMarketing Technology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ArchitectureIntegrated Marketing StrategiesCompetitive IntelligenceMarket DifferentiationTarget Market AssessmentPropensity-To-Buy AnalysisBuyer Persona DevelopmentPositioningMessagingGo-To-Market Strategy

Soft Skills

StorytellingCross-Cultural CommunicationTeam Leadership

Tools & Technologies

Marketing AutomationCRMABM PlatformsAnalytics Stack

Industry Keywords

TechnologyProfessional ServicesAI-Powered EnvironmentsMarket ExpansionClient Research

About the role

Key responsibilities & impact

Define and evolve Diversified’s global brand architecture to reflect its mission of creating the unforgettable.
Strengthen brand consistency across all channels, geographies, and business segments.
Serve as brand steward and storyteller, connecting marketing outcomes to strategic business priorities.
Develop integrated marketing strategies to support enterprise growth, product launches, and market expansion.
Lead marketing intelligence, competitive insights, and client research to inform business decisions and new opportunities.
Own solutions and portfolio marketing, developing differentiated positioning, messaging, and value propositions across Diversified’s offering portfolio and translating them into sales-ready narratives and enablement.
Establish Diversified as a market leader in AI-powered environments, articulating the company's agentic-AI vision and proprietary IP to clients, partners, analysts, and the broader market.
Drive competitive intelligence and market differentiation, equipping sales with the insights and content needed to win against alternatives and expand within accounts.
Own the demand generation engine end to end, including target market assessment, propensity-to-buy analysis, and buyer persona identification to focus investment on the highest-value segments and accounts.
Design and operate mature, multi-touch Account-Based Marketing (ABM) programs in close partnership with sales, orchestrating marketing plays against named accounts and pipeline targets.
Oversee all digital channels, content marketing, and campaign execution to drive awareness, engagement, and lead conversion.

Requirements

What you’ll need

15+ years of progressive marketing leadership experience, ideally within technology, professional services, or related industries.
Proven track record in building and scaling global marketing functions across diverse markets.
Strong expertise in brand management, digital strategy, demand generation, and communications.
Demonstrated experience building and running mature Account-Based Marketing (ABM) programs at scale, from target account selection through orchestrated, multi-channel engagement.
Deep demand generation expertise spanning target market assessment, propensity-to-buy modeling, persona development, and segmentation to prioritize investment.
Hands-on command of a modern marketing technology and analytics stack (marketing automation, CRM, intent and ABM platforms) and its application to proactive digital outreach.
Proven product, solutions, or portfolio marketing experience, including positioning, messaging, competitive differentiation, and the go-to-market launch of complex technology or services offerings.
Experience positioning emerging or AI-enabled solutions and shaping category narratives, ideally within technology, systems integration, or related industries.
Demonstrated ability to translate strategy into actionable marketing plans that drive measurable growth.
Global experience with cross-cultural communication and team leadership preferred.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development