Head of GTM
Distru
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $220,000 - $280,000 per year
Job Level
Lead
About the role
- Lead Outbound, Marketing, Partnerships, and Events functions to build a unified pipeline engine
- Own multi-product GTM strategy, including launch plans for new offerings
- Build a structured experimentation system across channels, campaigns, and markets
- Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing
- Build and refine state-by-state GTM motions for expansion, events, and partner programs
- Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams
- Align Product, Sales, CS, and Marketing around coordinated launch plans and growth priorities
- Partner with Sales leadership on outbound strategy, account targeting, and GTM segmentation
- Influence positioning, competitive strategy, and storytelling across product lines
Requirements
- 5+ years of GTM experience in B2B SaaS or cannabis, ideally in growth-stage environments
- Experience directly managing sales and marketing teams (digital, brand, events, partnerships)
- Proven track record driving pipeline, demand generation, and multi-channel growth
- Strong background launching new products and coordinating cross-functional GTM plans
- Hands-on experience with HubSpot and BI tools, plus comfort building reporting foundations
- Creative thinker who brings fresh ideas for pipeline, channels, and storytelling
- Ability to build trust, unify stakeholders, and elevate GTM thinking across the company
- Bonus points for experience in cannabis, commerce, marketplace, or supply chain software
Benefits
- Fully remote work environment. We have teammates in 4 continents!
- Competitive medical, dental and vision plan options for the employee and their dependents
- 18 days Paid Time Off (We want you to use these!) + 11 Holidays. Sick days do not count toward these
- Competitive compensation structure including equity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
GTM strategydemand generationpipeline managementmulti-channel growthproduct launchcross-functional coordinationreporting foundationsKPI establishmentexperimentation system
Soft skills
creative thinkingstakeholder unificationtrust buildingstorytellinginfluence